Brand Strategy & Market Positioning

• Develop and execute the company’s digital marketing and branding strategy aligned with business growth objectives.
• Build and strengthen the company’s brand presence across digital platforms and target markets.
• Position the firm as a leading consultancy partner through innovative and impactful marketing initiatives.

Digital Marketing & Campaign Management

• Lead all digital marketing activities including social media, email marketing, SEO, paid campaigns, and content marketing.
• Develop and manage marketing campaigns to promote consultancy services, employer branding solutions, and executive personal branding services.
• Monitor campaign performance and optimize digital strategies based on analytics and market insights.

Employer Branding & Executive Branding

• Design employer branding campaigns that enhance clients’ market reputation and attractiveness to top talent.
• Support executive personal branding initiatives aimed at increasing professional visibility, leadership presence, and industry recognition.
• Develop content strategies that strengthen executives’ professional image across LinkedIn and other professional platforms.
• Enhance brand visibility to recruiters, headhunters, and industry stakeholders.

Content Creation & Thought Leadership

• Oversee the creation of high-quality digital content including articles, presentations, videos, newsletters, and social media materials.
• Collaborate with leadership teams to create thought leadership content that positions the company and clients as industry experts.
• Ensure brand consistency and messaging across all communication channels.

Market Research & Analytics

• Conduct market and competitor analysis to identify trends, opportunities, and positioning strategies.
• Track KPIs, engagement metrics, lead generation, and digital performance reports.
• Provide data-driven recommendations to improve brand awareness and audience engagement.

Stakeholder Management

• Collaborate closely with consultants, leadership teams, and external partners to ensure alignment between business and marketing strategies.
• Build strong relationships with media partners, digital agencies, and industry platforms.

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
• 4+ years of experience in digital marketing, branding, or communications, preferably within consultancy, professional services, or executive branding environments.
• Strong knowledge of digital marketing tools, LinkedIn branding, SEO, analytics, and social media strategy.