Summary role description:

Hiring for a Digital Content Specialist for a ConstructionTech SaaS Company.

Company description:

Our client is a fast-growing ConstructionTech SaaS company that’s modernizing property operations for large, global enterprises. Their AI-driven property operations platform assists real estate owners and operators in gathering difficult-to-access building data, optimising performance, and controlling portfolio operations from one place. They offer O&M teams real-time visib  ility into their operations, to automate manual processes, exceed sustainability goals, and improve building performance. They are headquartered in New York and has a global presence in different countries and in India they are present in Chennai. Leading enterprises in the commercial office, healthcare, and retail sectors utilize our client across 40 million square feet globally to lower operational expenses, increase net asset value, and de-risk operational liability.

Role details:

• Title / Designation: Digital Content Specialist
• Reporting Manager: Senior Content Marketer
• Location: Bengaluru
• Work Mode: Hybrid 

Role & responsibilities:

• Create B2B artefacts and marketing collateral such as customer case studies, eBooks,playbooks, datasheets, product documents and script for new-age high consumption content: webinars, events, podcasts, demo videos, etc.
• Manage the overall social media marketing strategy with the aim of increasing traffic, engagement, and leads that result in sales and customer retention.
• Work with management and architecture team to establish best practices and ensure compliance.

Candidate requirements:

• 2-3 years of experience in content writing, preferably in the B2B enterprise SaaS space.
• Familiarity with content management, analysis, and collaboration tools like Ahrefs, Semrush, Google Analytics, Google Search Console, Buzzsumo, Google Trends, Wordpress, Notion and with SEO best practices.
• Good understanding of various content formats and key content marketing techniques.

Selection process:

• Discussion with lead Content market
• Discussion with Demand generation
• Discussion with CEO
• Some assessments will be taken in this process.
• HR discussion