Job Description:

• Lead the Digital growth for FASTag category and come up with various growth strategies and initiatives.
• Own P&L, strategy, End to end responsibility of the Customer experience and growth of the category
• Identification and Development of relationships with third party Digital partners
• Weekly and monthly tracking of category metrics to monitor goals and diving deep where needed to drive continuous improvement
• Planning and creation of Marketing calendar, aligning internal/ external teams on the campaign execution. Monitoring the campaign and reporting against key metrics and ensuring loop closure on all construct requirements

Experience required:

• 3+ years of experience
• Ability to think and react in a high-energy, fast-paced environment
• Led a category in its previous experience; FASTag or ecommerce vertical preferred
• Ability to use hard data and metrics to make and support decisions. High proficiency with Excel
• Smart, enthusiastic, hard-working, and creative
• Bachelor’s degree; advanced degree in a business or marketing preferred