Our client an international financial firm is looking for a:

                                                    Digital Marketing Executive B2B

Responsibilities

Digital strategy:

• Analyze the market and keep a permanent watch on competitors activities innovations best practices be proactive in proposing new tools/channels
• Define a digital strategy and the associated roadmap
• Structure the action plan build the adequate budget and measure the performance of the actions

Online acquisition:

• Define and set up multi-channel lead generation strategies for B2B business units using levers such as PPC e-mailing affiliate marketing social media or any other relevant lever
• Manage relationship and challenge performance with property portals
• Guarantee budgets are strictly respected
• Set performance dashboards with relevant KPIs analyze performances and optimize campaigns on an ongoing basisWatch technology and competition evolutions

Project management:

• Collect initial requirements from stakeholders
• Write specifications
• Liaise with IT web agencies and experts to coordinate the projects
• Ensure deadlines and budgets are respected
• Liaise with HQ marketing teams

Requirements

University Degree in Marketing/ Economics

3/5 years experience in the digital business within the B2B sector

Experience with online acquisition channels inhouse or within a digital agency

Strong expertise of Google Analytics and good understanding of Google Adwords (Certification Adwords is considered as a plus)

Strong expertise of Excel and dashboarding tools

Fluent in English