Responsibility

1. Objective: To entirely manage the Digital channels of the company namely:
   1. XXX Websites
   2. XXX Facebook Pages
   3. XXX Twitter Pages
   4. XXX Mobile Applications
   5. Any other channels related to Social Media
2. Strategize and develop long term Roadmaps for XXX Social Media & Website with the Social Media team and ensure timely implementation
3. To be an admin of our social media channels and generate management reports in terms of progress, likes, engagement generation, etc
4. To be responsible for generating more content for our Social media channels via liaison with agency and a weekly/monthly content plan
5. To be responsible for any new project developments related to Digital Marketing
6. Responsible for online tactical campaign execution across the digital platforms of XXX.
7. Ensure all digital advertising is in-line with Saudi MCI regulations to avoid and complaint and penalties
8. Responsible for advertising on websites and to track performance by demanding reports from agencies.
9. Track, report and monitor leads generated from digital and push them to sales to convert.
10. Updating of the Digital platforms from time to time
11. Liaison with our agency to develop new initiatives for Social Media to keep the page engaging and lively.
12. Liaison with Marketing Managers to keep the social media channels updated with campaigns, PR and latest trends.
13. Training, monitoring and development of the Social Media specialists
14. Regular meetings with Social Media Specialists for reporting, updates and idea generations.
15. Monitor Social media pages for any critical issues which need management intervention, immediate feedback and actions
16. Assist in developing social media processes and implement
17. Study and improve the social media process chart on a timely basis
18. Close coordination with departments in order to resolve any immediate responses on Social Media (crisis management)
19. Assist in Development and upgrading of our Mobile applications
20. Utilize effectively the social media engagement and analyzing tools in order to plan and organize content, assign tasks to social media team and also prepare reports for social media.
21. Developing awareness campaigns to propagate our mobile applications and their usage.
22. Ensure XXX website is up to date with all campaigns, press releases, showroom locations, contacts, live chats, information, pictures, vehicle profiles, etc
23. Liaison with XXX IT team and our agency in any new development projects, website upgrades, standardization, etc
24. Responsible for any new website related projects like appointment automation, modular developments, etc.
25. Responsible for generating statistical reports for the website to monitor traffic, trends, improvements on pages, etc
26. Responsible for implementing Search Engine Optimization to increase XXX website awareness and search results. 
27. Ensure coverage of all XXX events under the digital umbrella
28. Study other automotive/industry related social media channels to be updated with new trends and executions

Qualifications Requirements:

1. Strategy and analytical skills to formulate the Digital Plans
2. Minimum bachelor’s degree in a relevant field (marketing, social media, ecommerce)
3. Min 2 year Social Media experience is a must
4. Fluent Arabic and English
5. Power point and excel skills