Responsibilities:

Channel Marketing, Strategy & Campaigns Management:

• Lead, manage, implement, and execute on the digital, performance, social media, SEO, and channel marketing roadmap and strategy.
• Lead and manage construction for a fit-for-purpose omnichannel marketing funnel architecture, ensuring cross-channel customer attraction, acquisition, and attribution.
• Manage the PPC biddable media across search, social, display, programmatic, retargeting networks.
• Project managed cyclical digital marketing, content marketing and campaign production approval processes.
• Manage the execution of all digital marketing campaigns, including liaising with internal stakeholders as well as third-party agencies on performance improvements, budget allocation, forecasting, management, and CPL/CAC/LTV efficiency gains.
• Identify and provide recommendations on new and innovative performance marketing strategies, omnichannel engagement tactics, conversion rate optimization and advocate on CX or product/service positioning benefits to drive new customer acquisition with an implement, test, measure, refine, scale-out mindset.
• Ensure brand + product proposition consistency for all biddable media promotions, respecting customer attraction and conversion value chain objectives, aligned with the digital, brand marketing and customer experience strategy.
• Mentor and support our Digital Marketing team through regular coaching, mentoring and ongoing training.
• Manage external agency relationships and processes, ensuring deliverables and KPIs are set and achieved on time and on budget.

Content Marketing/Brand Management

• Lead the development and management of digital content amplification strategies to drive and optimize campaign results.
• Maintain strong and agile online brand voice through responsive social media targeting, channel marketing tactics and content engagement.
• Be a content guardian, working closely with the Content Strategy Leads, ensuring that we are continually evolving our content approach and sustaining a testing culture.
• Attention to detail ensure all designs and/or design collaterals are in accordance with style guide appropriate checks and version control measures are implemented

Campaign Performance & Reporting:

• Manage weekly and monthly KPIs, success measurement, full-funnel performance reporting, ensuring capital deployed delivers ROMI.
• Provide always-on performance marketing analytics and reporting through real-time dashboards.
• Define measurable goals and set benchmarks for full-funnel digital, social, omnichannel performance; ensuring all activities ladder up to overall brand/digital marketing and customer experience objectives.
• Development and maintenance of data acquisition and attribution, including Hubspot, Google Analytics and Google Tag Manager.
• CRM/Email Marketing & Automation:
• Customer Analysis identifying trends, insights and behaviors
• Manage database segmentation, optimizing communications, improving customer conversions, and personalized communications
• Ability to build emails/Blasts as well as develop an overall email and SMS strategy that includes audience segmentation based on behavior and profiles, email and SMS campaigns and email/SMS drips, A/B testing and multi-variate testing
• Good understanding of email IP reputation and maintenance.

Required Skills:

• Seasoned digital marketing leadership role, preferably within the IT sector managing a team and digital marketing function. Ideal if someone has had the experience of building a digital marketing function from scratch and managing all the functions channel marketing strategy, PPC ads, SEO, brand management, content marketing, CRM, email marketing and automation, web design and development.
• Demonstrated expertise creating, managing, optimizing digital campaigns across Social Media channels.
• Demonstrated digital marketing project management knowledge and experience.
• A strategic and tactical mindset able to lead direction and execution of various digital marketing channels.
• Strong digital/marketing technologist comfortable and proficient building channel architecture including full-funnel tracking.
• Broad interest, understanding and know-how across emerging digital marketing technology trends.
• Demonstrated capabilities and excellence across end-to-end Paid Social/Search campaign management, PPC/biddable media tactics (established and emerging trends), Conversion Rate Optimization. methods, mobile-first targeting, email/SMS, content that converts, funnel architecture, eCommerce, and omnichannel marketing technologies.
• Advanced proficiency and in-depth knowledge operating digital performance measurement software + social media business manager dashboards including Google Analytics, Data Studio, Google Tag Manager, Facebook + Instagram Business Manager, Excel, Tableau, PowerBI and other bid, tracking or database management platforms.
• Strong decisive analytical skills; a data-driven approach to problem-solving and decisions.
• Certified in HubSpot, Google AdWords, Google Analytics, Facebook Marketing.
• Demonstrated working knowledge of integrated SEO best practices
• Know-how and thrust for emerging digital marketing methods including Voice Search.
• Strong copywriting + creative messaging skills; proven ability directing, creating, deploying Ad copies.
• Sufficient technical knowledge to foresee and address possible planning and production issues.
• Agile leadership capabilities applied in aggressive scale-up situations.
• Strong team leader and team player, willing to get his/her hands dirty, support and mentor team members and hold them accountable for their deliverables.
• Creative thinking and strategic decision-making skills.
• Strong communication skills: ability to influence.
• Confidence proving/disproving hypotheses and proposing your own.
• Able to formulate and prioritize projects from unstructured origins.