- LocationDubai, United Arab Emirates
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IndustryFMCG, Retail & E-Commerce
Looking for candidates with 5+ Years of experience for Dubai Location
Job Description:
• Work with the internal Marketing , Product and BI team to plan and execute campaigns that drive player engagement and revenue. • To create journeys for existing users which help engage them more and bring them back to the platform along with generating higher revenue and continuous engagement
• To plan and execute the Monthly marketing calendar
• Presenting daily/ weekly/ monthly reports of promotional campaigns and corresponding business metrics by coordinating with the Analytics team.
• Work with Acquisition and Product teams to help develop our websites/apps to improve design, usability, content, and customer experience
• Knowledge of tools such as Mixpanel , Webengage and Clevertrap.
• Hands-on Experience in user retention and engagement campaign execution
• Good understanding of CRM, Push Notifications, email marketing and mobile marketing.
• Experience of using marketing analytics tools and metrics such as CPA, visits, unique visits, conversion rates, latency, bounce rates, etc.
• Understanding of RFM , databases, SQL, Tableau etc is preferred
• Ability to effectively communicate and manage relationships with external vendors and partners.
