1. Develop marketing strategies that align with the business goals • Manage and execute campaigns across various digital channels, including email, sms/wats app, social media, search engines, and app-based marketing.

2. Use target audience segmentation, messaging, and content creation to achieve desired marketing goals.

3. Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs).

4. Identify and create new ideas and opportunities to improve campaign performance search as AMP.

5. Be well versed with GA and guide the implementation and take charge of regular reporting and analytics. Use insights to improve marketing plans and performance.

Skillset:

5+ years of experience in digital marketing or related field, BFSI experience is an added advantage
Understanding of martech stacks like Netcore, campaign mechanisms like AMP, Meta and SEM/SEM