Core Responsibilities:

1. Plan, execute, and optimize all digital marketing campaigns in-house, covering SEO, PPC, social media, content marketing, email marketing, and others.
2. Develop, implement, and refine multi-channel digital marketing strategies to drive traffic, increase conversions, and improve ROI.
3. Manage all aspects of paid campaigns such as Google Ads, Meta Ads, and other platforms, including keyword research, ad creation, bid management, and A/B testing.
4. Conduct in-depth SEO audits and implement both on-page and off-page SEO strategies to improve search rankings and organic visibility.
5. Create, manage, and optimize content for websites, blogs, and social media to ensure alignment with brand messaging and target audience.
6. Perform data analysis and reporting, using tools like Google Analytics to measure performance and identify areas for improvement.
7. Work cross-functionally with internal teams (Technology, Sales, CRM) to ensure marketing campaigns align with business objectives.
8. Stay updated with the latest industry trends and incorporate innovative techniques to stay ahead of the competition.

Key Qualifications:
Education:

• Minimum bachelor’s degree in Marketing, Digital Marketing, Business, Communications, or a related field.
• Additional digital marketing certifications are optional but will be preferred.

 Experience

• Minimum 5 years of hands-on experience in managing digital marketing campaigns independently, without agency support.
• Proven track record of successfully executing, managing, and optimizing campaigns across multiple channels in-house.
• Experience in managing marketing budgets and delivering campaigns with measurable ROI.

 Technical Skills:

• Expert in Google Ads, Google Analytics, Google Tag Manager, and other performance marketing tools.
• Strong knowledge of SEO strategies, including keyword research, content optimization, technical SEO, and backlink building.
• Experience with social media marketing across platforms such as Facebook, Instagram, LinkedIn, SnapChat, TikTok and X, including paid advertising.
• Proficient in email marketing platforms like Mailchimp, ActiveCampaign, or ZOHO CRM, and experience in building and optimizing automated workflows.
• Skilled in using content management systems (WordPress, Shopify, etc.) and understanding basic HTML/CSS for website management.
• Experience in conducting A/B testing, conversion rate optimization (CRO), and split testing to continually improve performance.

 Soft Skills:

• Strong project management skills and ability to work independently, handling multiple projects and deadlines simultaneously.
• Excellent problem-solving abilities with a focus on identifying and addressing campaign inefficiencies.
• Clear and effective communicator with the ability to present complex data and campaign results to non-technical stakeholders.
• Creative mindset with an ability to think strategically and tactically in developing and optimizing campaigns.

 Additional Requirements:

1. • Experience with B2B or B2C digital marketing depending on the company’s focus.
   • Previous experience in a start-up environment or working in smaller teams where independent execution was required.