Role: Digital Marketing Specialist

Location: Hyderabad, India

About the role: The Digital Marketing Specialist will have a direct impact on the success of our Fintech Client's marketing function. You will be responsible for enabling sales, product, and customer success to drive customer acquisition, growth and satisfaction.  The Marketing Specialist will partner closely with the Marketing Lead in US to design and implement high quality marketing initiatives that drive new business and support existing customers.

Responsibilities:

The Digital Marketing Specialist will have a direct impact on the success of marketing function. You will be responsible for enabling sales, product, and customer success to drive customer growth and satisfaction. Key projects will include:

 Monitor industry topics and write blog/whitepaper content to drive thought-leadership, SEO, and website traffic

 Design and execute multi-channel campaigns to drive awareness in new segments and geographies

 Develop, execute, monitor and optimize Demand Generation campaigns to drive engagement and leads for sales

 Write and produce landing pages, email assets, ad copy and webinar content

 Coordinate logistics for hosted and sponsored events

 Demonstrated experience using key marketing tools including HubSpot, Salesforce, Google Analytics, Adobe Suite, Microsoft Suite to better fuel and support the lead lifecycle;

 Design presentation slides and infographics to visually display complex information for sales and technology

Qualifications & Experience:

An MBA in Marketing with at least 2+ years of relevant experience in B2B marketing is required; Ideally someone with Banking/Financial Services domain background would be an ideal fit.