Seeking a specialist in Paid Digital advertising with an excellent understanding of Paid Social, PPC and SEO to run all paid digital campaigns and support SEO activities. Based in North West London (Hybrid role)

To be successful in this role, you'll be well-versed in principles of search engine marketing (SEM), including search engine optimization (SEO.) You will also be analytical and good with numbers, able to tell a story with your data and present it in such a way that allows decisions to be made from your findings.

Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI).

PAID SOCIAL:

• Create and launch successful paid social ads to generate quality leads and traffic
• Work primarily with Pinterest, Facebook and Instagram
• Monitor budget and adjust bids to gain better ROI
• Track KPIs to assess performance and pinpoint issues
• Produce reports for management (e.g. dashboards)
• Write attractive and concise copy for adverts
• Suggest and develop new campaigns across multiple channels

PPC:

• Participate in forming effective paid search strategies
• Launch and optimise various PPC campaigns
• Oversee accounts on search platforms (e.g. Google AdWords, Bing)
• Be involved in keyword selection and audience targeting
• Feed optimisations
• Monitor budget and adjust bids to gain better ROI
• Track KPIs to assess performance and pinpoint issues
• Produce reports for management (e.g. dashboards)
• Write attractive and concise copy for adverts
• Suggest and develop new campaigns across multiple channels
• Maintain partnerships with PPC ad platforms and vendors
• Keep abreast of PPC and SEM trends
• Set up and optimise tracking on GTM

SEO:

• Participate in SEO optimisations (Technical and Content)

Key Skills & Experience Required

• Proven experience as a PPC Manager or Digital Marketing Specialist
• Experience in data analysis and reporting
• Experience in tracking (Tag Manager, GA optimisations, i.e goal and event creation)
• Knowledge of SEO and digital marketing concepts
• Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
• Working knowledge of analytics tools (Google Analytics, Hubspot)
• Understanding of HTML and XML is a plus
• Proficient in MS Office (particularly Excel)
• Excellent communication skills
• Analytical thinking with strong numerical skills
• BSc/BA in Marketing, Digital Media or a related field and/or an AdWords certification is a plus

Parkside Recruitment Ltd is acting as an Employment Agency in relation to this vacancy. Parkside Recruitment is an Equal Opportunities Employer.