The client is a strong market leader in the construction materials testing industry with over 100 distributors worldwide.

If you’re a creative, yet methodical Senior Digital Marketing Specialist interested in becoming the newest member of a B2B/B2C marketing team within a leading civil engineering manufacturer, then this could be a great next step for you:

        Digital Marketing Specialist

The Role

-Reporting to the Head of Marketing Communications, the successful candidate will be an integral part of the Marketing Department accelerating Company’s qualified audience base and increasing conversion.

-conduct comprehensive, technical SEO audits and create in-depth SEO strategies for implementation and continuous optimisation most prominent brands.

Key Responsibilities

-Creating comprehensive and effective SEO strategies, closely aligned to overarching marketing objectives.

- Maintain and monitor CRM activities (using Active Campaign).

-Leading ongoing management of digital touch points, including website (home page and top level sections), social networking, landing pages and mobile.

- Owning and maintaining site analytics, metrics, campaign and CRM reporting.

- Work closely with the Head of Marketing Communications to define campaign target audiences, objectives and help to produce assets and activities required to drive engagement, demand and lead generation.

-Assist the Head of Marketing with the roll out of strategic marketing messages and personas e.g. the need for awareness, lead gen and nurture.

- Implement and manage multi-channel campaigns across email, digital, social media, PPC, advertising, events,webinars etc. to deliver qualified, converting leads.

-Create creative promotional campaigns using automation features

-Tracking and reporting of all campaigns, providing key insights to maximise effectiveness against overall marketing objectives

- Co-ordinate how-to video audio visual programme including video organization, upload to YouTube

Qualifications, Experience & Skills

- Bachelor’s degree or diploma in Digital Marketing and/or Graphics related field

- 3-5 years of experience in digital marketing within a High Tech or B2B  industry.

- Excellent written and verbal communication skills in both English and Italian.

- Proficient with Google Analytics and Google Ads, LinkedIn, SEM Rush and Office365.

-Solid understanding of web metrics, digital analytics, with the ability to generate, analyse and interpret data and to implement targeted marketing tactics to drive web traffic.

- Proven experience in site migrations, maintaining website, using CMS and managing web developers and web design agency relationships.

- Hands-on experience in digital marketing software as Active Campaign, Hubspot, SalesForce, GetResponse, etc.

Other Valuable Skills

- Knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign), HTML, HTML 5, CSS is highly valuated.

- Additional qualification in Adobe Premiere, Adobe After Effects, Adobe Animate, DaVinci Resolve, Framemaker,DreamWeaver or similar tools is a plus

- Experience in producing catalogs – knowledge of InDesign Plug-in Easy Catalog a plus

-A keen eye for visual design, with experience in considering the end-user

Location: Milan