Main duties and responsibilities

• Manage PPC, SEO, SEM, display and social media advertising
• Overseeing the creation and maintenance of website content (in all languages)
• Implementing visual concepts for promotional activities
• Management of all digital assets, which includes using digital management software to maintain assets
• Maintaining the online presence and reputation of the company by tracking the website traffic flow
• Implement and analyze performance metrics for digital marketing performance tracking
• Manage the digital marketing calendar

You are expected to effectively

• Drive implementation of Acquia Drupal CMS and DAM strategy for the Enclosures segment product brands
• Manage own product brand representation on the main website, optimize online engagements on global websites (including non-English pages), and report monthly usage statistics
• Optimize content for the website and social media platforms
• Implement overall SEO strategy for the own product brand and main website, and edit web copy for SEO optimization
• Support campaign specialists in the execution of integrated digital campaigns and collaborate with / educate them to develop SEO / SEM activities and the related reporting
• Assist Platform Marketing and Business Communications Specialists with research, development, and execution of Google AdWords campaigns
• Manage Analytics/data analysis and UTM tagging (Google Analytics, Google Tag Manager) and A/B testing
• Support website integrations and content migration with new partnerships and acquisitions
• Manage and track monthly expenses and forecasts relating to the Marketing Communications/Web budget, as applicable
• Standardize processes to manage leads in Marketo, as they are related to brand websites (lead generation, lead nurturing, reporting)
• Maintain the Storytelling tool content and the creation of new instances, based on Program Marketing’s input
• Assist with the creation of email and landing page templates for marketing automation in lead generation campaigns
• Continue to develop detailed user documentation for business processes and related applications, conduct new-user training and provide support. Also, engage with IT business analysts for process optimization and new platform selection and migration
• Support marketing leaders with additional duties as required and serve as a marketing ambassador

You Have

• Bachelor’s Degree in Communications, Marketing or equivalent experience strongly preferred
• 5+ year’s marketing experience in a digital environment working in a matrixed organization or agency required
• Knowledge and experience in sales and marketing (funnel) and e-commerce processes
• Demonstrated Project Management skills, ideally Agile Project Management experience

Knowledge, Skills & Abilities

• Knowledge of marketing automation platforms (Marketo etc.)
• Knowledge and experience working with CMS and DAM (Acquia Drupal, etc.)
• Basic HTLM / CSS knowledge
• Working knowledge of web UX, design, and layout best practices
• Knowledge and experience working with AI Search Software (Coveo)
• Current knowledge of e-commerce trends for B2B and B2C organizations
• Strong skills in data analysis and reporting (Google Analytics, Salesforce, Tableau)
• Skills to recognize strategic implications of issues and convert them into proposals and solutions
• Strong written and verbal communications skills with the ability to get the point across clearly and concisely and present technical information in easily understood terms
• Ideally Agile Project Management experience
• Develop realistic plans, action steps, and timetables for projects and assignments
• Coordinate work with other groups (other depts. and agencies/contractors, peers) in multiple time zones
• Handle multiple demands and competing priorities
• Strong process development and documentation skills
• Ability to stay current on new technologies and emerging trends in the digital space
• Ability to work energetically, positively, and tenaciously with minimal supervision