Digital Marketing Specialist – North America

Location: North America – EST Preferred

About Our Client

As an international provider of technology services, our client  focuses on the art of open software and community-driven development to deliver software development services to its customers. They are a dynamic scaleup company with a strong focus on innovation and collaboration, and workking closely with large enterprises to deliver cutting-edge solutions.

What you will do

We are looking for a marketing specialist contractor who understands content creation and is experienced with Demand Generation in a B2B space and can work in an agile, entrepreneurial / start-up /scaleup environment. The ideal candidate enjoys rolling up their sleeves and getting things done, thinking on the fly, and working in a dynamic way.

Key Responsibilities

• Key areas of responsibility:
  • Marketing Operations: Newsletter management, webinar management, podcast management, campaign management, social media management (LinkedIn, Twitter etc.)
  • Managing Marketing Performance: Google Analytics, SEO/SEM Tools (SEMRush, Moz), working with external agencies, writers and consultants.
• Developing and overseeing all aspects of marketing including marketing database, email, and display advertising campaigns. 
• Working with the adjacent teams to understand our technology background and brainstorm new and innovative growth strategies.
• Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.
• Preparing accurate reports on our marketing campaign’s overall performance.
• Identifying the latest trends and technologies affecting our industry 
• Overseeing and managing all contests, giveaways, and other digital projects.
• Planning and managing our social media platforms.
• Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities.
• Develop and implement highly targeted and effective social media campaigns to optimize our brand reach and produce sales qualified leads (SQLs)
• Manage content writing and maintain a content calendar and produce/collaborate on engaging content appropriate to different media types.
• Prepare a full marketing calendar including webinars, newsletters, podcast and article publishing with the help of supporting staff and be able to identify new resources that can augment the content development.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points (embedded systems/operating systems management etc.). 
• Evaluating important metrics that affect our website traffic, service quotas, and target audience.
• Developing and implementing a SEO strategy
• Assist the CEO develop future marketing strategies.

Skills and Qualifications

• BA/BS in business 4+ years of experience in social media, marketing, communications, or a related field is required.
• Comfortable with technology and can pick up new platforms, tools, and features quickly.
• Very organized and is able to work in an agile manner but keep track of the larger goals
• Experience with website analysis using a variety of analytics tools including Google Analytics, Keyword Analysis tools and so on
• Sense of ownership and pride in your performance and its impact on a company’s success
• Being a team player and being an avid collaborator.
• Experience and/or understanding of popular keyword tools (Google Search Console, SEMRush, etc)
• Experience working with Social Media Automation tools (SproutSocial, Loomly, Hootsuite etc.)
• Desired: Understanding of WordPress-based website administrationTop of Form

Why our client ?

• Opportunity to work on cutting-edge open source technologies.
• Collaborative and innovative startup culture.
• Competitive compensation and benefits package.

Contact
Peter Wharton
Antal International
[email protected]