# Channel Marketing, Strategy & Campaigns Management:

# Content Marketing/Brand Management:

# Campaign Performance & Reporting:

Required Skills:

• Seasoned digital marketing leadership role, preferably within the IT sector managing a team and digital marketing function. Ideal if someone has had the experience of building a digital marketing function from scratch and managing all the functions channel marketing strategy, PPC ads, SEO, brand management, content marketing, CRM, email marketing and automation, web design and development.
• Demonstrated expertise creating, managing, optimizing digital campaigns across Social Media channels.
• Demonstrated digital marketing project management knowledge and experience.
• A strategic and tactical mindset able to lead direction and execution of various digital marketing channels.
• Strong digital/marketing technologist comfortable and proficient building channel architecture including full-funnel tracking.
• Broad interest, understanding and know-how across emerging digital marketing technology trends.
• Demonstrated capabilities and excellence across end-to-end Paid Social/Search campaign management, PPC/biddable media tactics (established and emerging trends), Conversion Rate Optimization. methods, mobile-first targeting, email/SMS, content that converts, funnel architecture, eCommerce, and omnichannel marketing technologies.
• Advanced proficiency and in-depth knowledge operating digital performance measurement software + social media business manager dashboards including Google Analytics, Data Studio, Google Tag Manager, Facebook + Instagram Business Manager, Excel, Tableau, PowerBI and other bid, tracking or database management platforms.
• Strong decisive analytical skills; a data-driven approach to problem-solving and decisions.
• Certified in HubSpot, Google AdWords, Google Analytics, Facebook Marketing.
• Demonstrated working knowledge of integrated SEO best practices
• Know-how and thrust for emerging digital marketing methods including Voice Search.
• Strong copywriting + creative messaging skills; proven ability directing, creating, deploying Ad copies.
• Sufficient technical knowledge to foresee and address possible planning and production issues.
• Agile leadership capabilities applied in aggressive scale-up situations.
• Strong team leader and team player, willing to get his/her hands dirty, support and mentor team members and hold them accountable for their deliverables.
• Creative thinking and strategic decision-making skills.
• Strong communication skills: ability to influence.
• Confidence proving/disproving hypotheses and proposing your own.
• Able to formulate and prioritize projects from unstructured origins