- LocationMilan, Italy
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IndustryAdvertising
Our client is a big sized tech company active in e-commerce solutions with an international, multicultural and inclusive team, divided between Milan, London and Bologna.
We are looking for a Digital Media Specialist Specialist for their office in Milan to take part at global planning, co-ordination and execution of multiple high profile Paid Social campaigns, predominantly but not limited to Facebook, Instagram, Tik Tok & Snapchat
The smart working policy is 40% WFH e 60% office.
Responsabilities:
Identify key performance levers for each channel, strategy, country, and campaign, and apply and share learnings
Monitor, track and optimise marketing budgets for performance and provide strategic guidance for branding activations
Data analysis and reporting to ensure accurate account spend, and monitor/improve campaign performance. You will be responsible for maintaining quality of data collection via various platforms such as GA360, Funnel IO and Tableau
Plan and implement tests, collect and analyse data, identify trends and insights to achieve business and marketing KPIs across the funnel
Researching campaign issues and formulating tangible solutions
Manage day to day communication, monitoring and optimisation of media budgets at a global level with regional marketing teams
Ensure effective communication across internal teams and across external stakeholders & platform partners
Build strong relationships with regional marketing teams to localise channel approach based on day to day market observations
Build strong relationships with internal creative team to ensure all media content follows best practices and all creative requirements are consistently met
Keep up to speed with media trends across all the channels and markets and explore new products and features through testing
Provide support and training to junior level team members
Requirments:
Paid Social professional with demonstratable experince of managing multiple high profile campaigns, predominantly but not limited to Facebook, Instagram, Tik Tok & Snapchat
Experience of managing junior level team members: providing daily structure and support, as well as longer term development
Results-oriented, with strong quantitative and qualitative analytical skills
Excellent organizational skills, and ability to multi-task/manage multiple projects at the same time
Ability to work in teams and/or independently to meet goals
Ready to learn, grow and adapt in a fast-paced environment
Strong MS Office skills, proven experience in Excel and PowerPoint
Experience in Google Analytics or similar analytics platforms
Experience on PMD.
Proficient in English
