Role Summary

Product Analyst is a functional role balancing technical expertise, project commitments and stakeholder communication for Mobile Data & Analytics requirements coming from Product & Marketing teams.

• Implement and maintain data driven solutions.
• Perform data collection, analysis, validation and producing quality analysis while working closely with stakeholders.
• You co-develop and manage solutions  to business problems with the rest of the team.
• Maintain and further improve Universal / App Linking and App Deep Linking efforts.
• You perform product analyses and review and resolve tracking gapsworking with the team members.
• Keep a close eye on new market developments, latest tools and techniques  to improve the business outcomes.
• You work closely with our Product Team.

Technical Competency

• Experience with analytical tools supporting data evaluation and reporting, as well as querying large, complex data sets (Power BI, Tableau, SQL, Big Query, etc.)
• Demonstrated use of analytics, metrics, and benchmarking to drive decisions
• Hands on experience with A/B testing, statistical analysis, and/or insights
• Highly analytical, with a track record of being a strong problem solver; capable of translating data into meaningful analysis and insights, presenting to business stakeholders, and driving value for the business. Ability to see the big picture and to focus on details when necessary
• Proven track record of project management and organizational skills, with an ability to initiate, prioritize, and execute complex, cross-functional projects with guidance across businesses and leadership levels
• Good understanding on working principles of Google Analytics, Google Marketing platform, mobile remarketing partners, SQL and dashboarding tools like Tableau.
• Know exactly how data is gathered, processed by the different tools and are strong in deriving actionable insights.
• Know how to implement Mobile SDK and debug data collection in both iOS and Android using Charles/Proxy tools.
• Know how to find improvement points and troubleshoot tracking implementations on App applications
• Knowledge of BigQuery or CDP/DMP implementation is a nice to have
• Knowledge of Universal / App Linking and App Deep Linking using Adjust, Firebase and Braze CRM.
• A basic level of knowledge regarding specialisms (SEA, SEO, Display, App, Affiliate, etc) and related tools and technologies.

Qualification, Experience & Skills

• Minimum 3+ years working experience as Product Analyst, App Marketing specialist.
• You have the ability to collaborate with technical and non-technical teams.
• From conception to execution and optimising to reporting, you can deliver top quality in every area. Smart strategies are also central to your role. That means creating and executing data-driven plans to optimise our product and campaigns. 
• Strong analytical and problem-solving skills, with close attention to detail

Definition of Success

• Successful and consistent data driven solutions to important business problems.
• Product insights delivered at regular cadence
• Support teams in implementation of metrics to help prove the success of the product features.

Behavioral Competencies

• Ability to explore and be curious the unknown areas
• Self-starting attitude
• Can-do attitude
• Great with numbers
• Capability to see systemic correlation between complex systems
• Great communicator

  Role Summary

  Product Analyst is a functional role balancing technical expertise, project commitments and stakeholder communication for Mobile Data & Analytics requirements coming from Product & Marketing teams.

• Implement and maintain data driven solutions.
• Perform data collection, analysis, validation and producing quality analysis while working closely with stakeholders.
• You co-develop and manage solutions  to business problems with the rest of the team.
• Maintain and further improve Universal / App Linking and App Deep Linking efforts.
• You perform product analyses and review and resolve tracking gapsworking with the team members.
• Keep a close eye on new market developments, latest tools and techniques  to improve the business outcomes.
• You work closely with our Product Team.

• Technical Competency

• Experience with analytical tools supporting data evaluation and reporting, as well as querying large, complex data sets (Power BI, Tableau, SQL, Big Query, etc.)
• Demonstrated use of analytics, metrics, and benchmarking to drive decisions
• Hands on experience with A/B testing, statistical analysis, and/or insights
• Highly analytical, with a track record of being a strong problem solver; capable of translating data into meaningful analysis and insights, presenting to business stakeholders, and driving value for the business. Ability to see the big picture and to focus on details when necessary
• Proven track record of project management and organizational skills, with an ability to initiate, prioritize, and execute complex, cross-functional projects with guidance across businesses and leadership levels
• Good understanding on working principles of Google Analytics, Google Marketing platform, mobile remarketing partners, SQL and dashboarding tools like Tableau.
• Know exactly how data is gathered, processed by the different tools and are strong in deriving actionable insights.
• Know how to implement Mobile SDK and debug data collection in both iOS and Android using Charles/Proxy tools.
• Know how to find improvement points and troubleshoot tracking implementations on App applications
• Knowledge of BigQuery or CDP/DMP implementation is a nice to have
• Knowledge of Universal / App Linking and App Deep Linking using Adjust, Firebase and Braze CRM.
• A basic level of knowledge regarding specialisms (SEA, SEO, Display, App, Affiliate, etc) and related tools and technologies

• Qualification, Experience & Skills

• Minimum 3+ years working experience as Product Analyst, App Marketing specialist.
• You have the ability to collaborate with technical and non-technical teams.
• From conception to execution and optimising to reporting, you can deliver top quality in every area. Smart strategies are also central to your role. That means creating and executing data-driven plans to optimise our product and campaigns. 
• Strong analytical and problem-solving skills, with close attention to detail

• Definition of Success

• Successful and consistent data driven solutions to important business problems.
• Product insights delivered at regular cadence
• Support teams in implementation of metrics to help prove the success of the product features.

• Behavioral Competencies

• Ability to explore and be curious the unknown areas
• Self-starting attitude
• Can-do attitude
• Great with numbers
• Capability to see systemic correlation between complex systems
• Great communicator