The client company is a high-potential start-up operating in the hospitality sector, with a luxury positioning. We are looking for a 

                                                                   Director of Marketing

Responsibilities:

Strategic Marketing & Brand Development

• Develop and implement innovative marketing strategies that align with the company’s business objectives and target audiences.
• Conduct thorough market research to identify industry trends, opportunities for growth, and competitive positioning.
• Oversee the development and execution of branding initiatives to ensure a consistent and compelling brand identity across all platforms.
• Manage and enhance the company’s brand reputation through effective storytelling, strategic partnerships, and high-impact campaigns.

Campaign & Digital Marketing Management

• Design, launch, and oversee multi-channel marketing campaigns, including digital, print, social media, and experiential marketing.
• Leverage data analytics to track campaign performance, optimize marketing efforts, and maximize ROI.
• Drive content marketing strategies that enhance engagement, brand awareness, and customer loyalty.
• Utilize SEO, SEM, and other digital marketing tools to optimize online presence and conversion rates.

Leadership & Team Development

• Lead, mentor, and inspire the marketing team to foster a culture of creativity, collaboration, and high performance.
• Allocate resources effectively and provide guidance on marketing best practices and emerging industry trends.
• Collaborate with internal teams, including sales, operations, and guest services, to ensure alignment of marketing initiatives with overall business objectives.

Partnerships & Public Relations

• Build and maintain relationships with key industry partners, media outlets, and influencers to increase brand exposure.
• Negotiate and manage partnerships, sponsorships, and promotional agreements that drive brand growth and guest acquisition.
• Represent the company at industry events, conferences, and networking opportunities to strengthen brand presence.

Budget & Performance Management

• Develop and manage the marketing budget, ensuring optimal allocation of resources and adherence to financial objectives.
• Track expenses, analyze financial performance, and provide regular reports to senior leadership.
• Utilize analytics tools to assess the effectiveness of marketing efforts and identify areas for continuous improvement.

Guest Experience & Engagement

• Collaborate with guest services and operations teams to ensure marketing initiatives enhance the overall guest experience.
• Develop strategies to increase guest engagement, retention, and satisfaction through personalized marketing and loyalty programs.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, Hospitality Management, or a related field; Master’s degree preferred.
• Minimum of 8 years of leadership experience in marketing, ideally within the luxury hospitality sector.
• Proven track record in developing and executing successful marketing strategies and campaigns.
• Strong expertise in digital marketing, social media, and emerging hospitality trends.
• Ability to analyze data, generate insights, and make data-driven decisions.

Location: Rome