For a luxury resort in Tuscany, we are looking for a

DIRECTOR OF SALES & MARKETING

Reporting to the CEO, he/she will lead the Sales & Marketing team in the development of the most effective sales and marketing strategies

Main duties:

• Develops the Sales & Marketing plan for the resort
• Provides day to day leadership to sales associates to achieve property sales objectives with overall responsibility for achieving booking goals and property revenues.
• Manages the property's reactive and proactive sales efforts.
• Determines and develops marketing communication activities, in conjunction with Marketing and Communication Manager.
• Provides customer intelligence in evaluating the market and economic trends that may lead to changes in sales strategy to meet or exceed customer expectations.
• Suggests innovative marketing ideas and develops deployment strategies to continue to grow market share.
• Participates in sales calls with members of the Sales and Marketing team to acquire new business and/or close on business.
• Identifies public relations opportunities and coordinates activities to augment the overall marketing communication strategy.
• Executes and supports resort’s customer service and brand standards.
• Maintains successful performance by increasing revenues, controlling expenses and providing a return on investment for the company
• Implements the brand’s service strategy and applicable brand initiatives in all aspects of the sales process and focuses on building long-term, value-based customer relationships that enable achievement of the resort's sales objectives.
• Develops strong partnerships with local organizations to further increase brand/product awareness.
• Develops strong community and public relations by maintaining property participation in local, regional and national tradeshows and client events.
• Executes exemplary customer service to drive customer satisfaction and loyalty by assisting the customer and monitoring their satisfaction

Requirements:

• Both sales and marketing experience in luxury hospitality companies
• A good knowledge of Europe’s luxury hotel industry
• People-centric leadership and strong management skills
• Solid revenue management experience
• Innate business-sense, underpinned by good technical acumen
• A results-focused mindset, with great problem-solving capabilities
• Comprehensive ability to speak and write Italian and English

Location: Tuscany