- LocationItaly
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IndustryFMCG, Retail & E-Commerce
Our client is an Italian company (a very well known brand in its sector) with a strong international subsidiaries network.
The position:
E-Commerce manager B2B
the candidate will join CRM & Customer marketing team managing the E-commerce strategy in EMEA region with net sales increasing target and after sales management improvement.
Activity
-Define B2B e-com marketing and commercial strategy to deliver the business targets in line with the Company strategic plan partners with relevant local sales and HQ marketing team members to define B2B e-com promotional calendars, brand marketing digital initiatives and success metrics.
-Collaborate with Customer marketing team to define and test/learn best-in-class B2B contents
Promote B2B e-com adoption through lead generation campaigns
-Monitor website usability and UX to improve site performance, merchandising, engagement and conversion
-Supervise web merchandising and develop up and cross-selling actions to promote brand portfolio
-Coordinate IT dept and external stakeholders to ensure excellent platform’s performance and usability
-Define and track KPIs and web analytics to monitor B2B e-com performance, identifying opportunities and areas of improvement
Requirements:
-Bachelor’s Degree
- minimum 5 years of experience in e-commerce and CRM management within international company
-Experience with eCommerce partners including site design, site maintenance, online campaigns
Back-end CMS merchandising and site management experience – preferably in Salesforce
-Ability to collect, analyze and deeply understand customers’ insights to develop and properly implement business developments with a customer-driven approach
-Strong written and verbal communication skills with the ability to effectively work with cross-functional teams
-Good knowledge of English, both spoken and written
-Proactivity, entrepreneurial skills
The position is based in Veneto region, some days of smartworking are included but 2 or 3 days in HQ are required.
Please send your resume at smdivision@antal.com