- LocationMilan
-
IndustryFMCG, Retail & E-Commerce
The client is a revolutionary FMCG Company. For their subsidiary in Milan, is looking for
E-Commerce Manager
Responsibilities and Duties of the role
Reporting to the Head of B2C, E-Commerce Manager will be responsible to drive the business result of the company digital platforms by implementing the defined strategy, the consumer activation plan and campaigns, including e-retailer content & experience.
- Define and implement the E-commerce strategy in line with the Consumer Journey Strategy developed by marketing
- Define, plan & ensure the execution of E-merchandising activities through cross-sell, up-sell & eCRM possible strategies
- Leverage (internal and external) data, insights and recommendations provided by the Data & Insights to continuously improve Activities
- Drive the day-to-day back-end management of digital boutiques, both owned Digital Boutiques (B2C+B2B) and not-owned (eRetailer.com)
- Ensure the integration of all product launches and digital campaigns into the content management system (e.g. copy, visuals, banners)
- Drive and continuously improve the digital path to purchase and ensure a best-in-class digital consumer experience through optimized purchasing paths from call-to-actions to landing pages and leading test & learn activities
- Drive the organisation's business results by making tactical and operational decisions by building the department in a sustainable way
- Drive improvements and efficiencies in the organisation by collaborating with other departments
- Team management, build a strong team where team members collaborate effectively and understand their shared goals and purpose.
Essential Education & Experience
- Minimum of 5 years working experience in sales oriented E-Commerce functions management, an previous experience in a sales role will be a plus
- Strong leadership
- Shown strong influencing skill to work across a complex matrix organization
- Results driven
- Strong relationship, management and negotiation skills
- Strategic and analytical mindset
- Fluent in English
Please send your cv to smdivision@antal.com