Performance Marketing Manager – EMEA
Uxbridge, London (Hybrid – 3 days office based)
Regular EMEA travel | Occasional global travel
Excellent benefits package

We’re recruiting a Performance Marketing Manager to join an international marketing team in a highly visible, regional role. This position plays a key part in shaping and driving performance marketing strategy across EMEA, working closely with local markets, regional stakeholders and agency partners to maximise commercial outcomes.

This is a fast-paced, strategic role suited to someone who enjoys building frameworks, influencing stakeholders and improving performance at scale across multiple markets.

The Role
As Performance Marketing Manager, you will be responsible for defining best practice, setting performance frameworks and supporting local marketing and ecommerce teams to deliver strong results across paid media and performance channels.
You’ll work closely with regional marketing leadership, local market teams, customer experience, legal and media agency partners to ensure performance activity is optimised, compliant and commercially effective.

About You
You’ll be an experienced performance or media marketing professional with a strong analytical mindset and the confidence to operate in a regional, stakeholder-heavy environment.

Key experience and skills include:

• Minimum 5+ years’ experience in performance marketing, digital media or communications (client or agency side)
• Strong knowledge of the media and adtech landscape
• Experience managing agencies and working with international markets
• Confident working with data, budgets and performance reporting
• Hands-on experience across performance channels (SEM/SEA essential; paid social, SEO/AEO desirable)
• Familiarity with self-service platforms such as DV360
• Strong Excel and data interpretation skills
• Excellent communication and presentation skills
• Comfortable influencing senior stakeholders and explaining technical concepts to non-technical audiences

Industry certifications (e.g. Google Analytics, Meta Business Manager) are desirable but not essential.

Key Responsibilities

• Own and evolve the performance marketing roadmap across EMEA, balancing short- and long-term objectives
• Analyse and report on conversion and performance metrics across multiple international websites
• Define and monitor KPIs for local markets and agency partners
• Guide best practice across SEM/SEA, paid social and other performance channels
• Optimise bid strategies by market, product range and maturity to maximise ROAS
• Identify and assess new platforms, tools and technologies
• Conduct competitor and market analysis to inform strategy and recommendations
• Support website performance audits and optimisation initiatives
• Co-own performance marketing budgets and advise on channel mix
• Support local markets through agency meetings, QBRs and campaign reviews
• Act as a regional stakeholder on cross-functional projects as required

 
Why Apply?

• Regional EMEA role with real influence and visibility
• Opportunity to shape performance marketing frameworks at scale
• Collaborative international environment
• Hybrid working model
• Exposure to senior stakeholders and global projects