Description:

•  Deliver the agreed growth and market improvement targets. 
•  Prepare annual work plan for the modern trade team and ensure adherence to the same as part of daily work tasks 
•  Generate daily, weekly and monthly reports for monitoring sales performance by brand and by customer segment.  
•  Conduct frequent business review and feedback meetings with all key accounts. 
•  Develop and implement appropriate Channel & Customer Plans utilizing the support budget to achieve the sales targets. 
•  As part of the sales cycle, lead the negotiations with all customers to ensure successful deal closure. 
•  To translate all categories agendas into channel agenda including plans for the trade and to be responsible for achievement of these plans within the budget.  
•  Ensure shelf planograms are maintained as per the plans. 
•  Keep a close tab on competitor’s activities and suggest ongoing improvements and counter plans. 
•  Responsible for managing outside service providers to ensure they comply with A&P policies and procedures as well as that any assigned targets are met. Oversees provision of tools required for the delivery of sales and leasing services. 
•  Ensure that Sales activities are performed optimally and in line with internal and external requirements. Ensures that all Sales 
• activities comply with the approved procedures. 
•  Responsible for ensuring correct stock levels at each wholesaler are maintained, and that the channel teams are covering agreed 
• universe productively. 
•  Responsible for initiating channel improvement initiatives  
•  Responsible to expand the customer base within Qatar through relationship building and business development.  
•  Train, develop and mentor the reporting sales team, in line with market trends and demands. 
•  Ensure that agreed Customer Service standard / parameters are met. 
•  Agree stock norms for store / shelf for lead brands with key accounts and ensure compliance. 

 
Forecast by Channel: 

•  Develop channel forecast based on support plan.  
•  Follow sales and report deviation against forecast.