Job Title: General Manager / ED, Business Development-Senegal
Industry: Banking
Location: Senegal
Salary: Competitive Salary Package + Benefits
Job Purpose:
- Business growth of the Bank in line with the strategy of the Bank and the Group.
- Digital transformation of business and processes to enhance customer satisfaction, new product development and operational efficiencies
- Business growth sustainability in line with stakeholder expectations on key parameters such as return on capital, market share, asset quality, staff productivity.
- Marketing and corporate communication of brand and products
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Job Dimensions:
Targets as set out in the balanced score card for the Banks tri-annual development plan (TDP)
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Financial
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- To attain desired ROE of the Bank
- To grow the loan book to be at 1.5x GDP growth rate and above
- To grow customer deposits at 1.25 x the loans growth rate.
- To reduce cost of funding on customer deposits
- To grow non-interest income especially on trade finance products
- To ensure high quality credit portfolio within acceptable risk parameters
- To grow the SME business sector in line with the Bank’s TDP
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Customer
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- To grow the Bank’s clientele base in line with business plans
- To optimize account usage through products and systems
- To increase the equipment rate of clients to be within the Group requirement of 3 products per client
- To ensure excellent customer experience journey
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Processes
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- To attain digital transformation of the Bank on services and processes
- To attain strong audit ratings
- To attain strong ratings by other regulators
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Projects
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- To contribute to project scoping, design and testing to ensure market success of new products and services
- To contribute to the successful completion of business-driven projects
- To manage stakeholders (clients and business development staff) in the user acceptance tests and roll out of projects
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People
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- To manage staff turnover within acceptable norms and manage succession at all key positions
- To ensure well trained and mentored staff
- To identify talent and assist in the recruitment of productive business development staff
- To improve staff productivity on customer management and revenue generation
- To ensure efficient and effective stakeholder management
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Key Responsibilities
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- Business development growth and portfolio quality management
- Digital transformation and innovation of the Bank
- Corporate branding and awareness
- Product development, promotion and placement in the market
- Management of the bank channels and assessment of profitability of the channels
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Key Relationships –
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Direct Reports to this Position
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- Corporate Banking
- Institutional Baking
- Trade Finance
- Digital Business/Transactional Banking
- Marketing, Product and Communication
- SME & Retail Banking
- Portfolio Quality Management
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Desired Knowledge, Qualifications and Experience for the role
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- Bachelor degree in relevant field preferably with a Master’s degree
- Professional qualification in any one of the following fields: Finance, Accounting, ICT, HR, Marketing, legal.
- At least 10 years in a senior management role in Banking Sector
- Experience in business development in retail and SME banking, Corporate banking, transactional Banking, trade finance, and institutional banking
- Experience in capital adequacy management, business case reviews, business budget formulation and management.
- Knowledge on distressed assets management and remedial management
- Marketing and product development experience
- Experience in use of digital platforms for financial service provision and development
- Stake holder management experience, including Board presentations, strategy communication to staff and clients, regulatory management
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Key attributes for the role
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- Teamwork
- Reliability
- Integrity
- Innovation
- Efficiency
- Tenacity
- Virtuous
- Resilience
- Energetic
- Pollyanna
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