Knowledge, Skill and Attitude:
● Strong business orientation & strategy development
● Sound understanding & proven experience in Marketing concepts & positioning
● Competitive Analysis, Understanding the Customer, Product Development, Client Relationships
● Ability to coordinate the efforts of a team of diverse creative employees
● Ability to increase productivity and continuously improve methods, approaches, and departmental contribution
● Expertise in digital & on-line strategy
● Ability to see the big picture and provide useful advice and input across the company.
● Good financial and budgeting skill
● High energy, bubbling with ideas, enjoys being hands-on
● Aptitude to bring about a revolution in the luxury / real estate industry
● Strong skills at management and analysis of the entire acquisition funnel from creative design to media buying to user acquisition
● Strong understanding of how to drive user acquisition on multiple advertising channels
● Experience in running user acquisition campaigns on Facebook, Google Search, Display, Affiliates
● Should have obsessive focus on clearly measurable RO
● Exceptional communicator, speaking and writing clearly, concisely, and compellingly
● Ability to be autonomously productive in an unstructured environment with little oversight from senior management
● Comfortable with structuring and conducting quantitative analysis to develop data driven decisions to grow partnerships, identify new areas of opportunity and demonstrate business impact of our partnerships to internal and external stakeholders
 

Key Initiatives and Deliverables:
 Build the core marketing strategy for scaling up the business. Develop focused marketing strategies for the category and ensure these strategies are in tandem with brand positioning and potential.
● Develop and execute marketing and user acquisition strategies to drive long term profitable growth
● Strong knowledge of traffic channels - social media, display, and search channel strategy for driving user acquisition and brand visibility
● Build and lead a team of campaign managers, media buyers and analysts. Allocate marketing resources to different campaigns based on budget.
● Have a measurement driven mindset to measure, optimize and scale new advertising and organic growth channels.
● Lead the Brand team to define brand position and build brand Isprava
● Conceptualize and organize the marketing events
● Own production of creative assets
● Ensure full understanding of changing trade dynamics and development in the real estate industry, in order to recommend effective sales & marketing strategies that will give the Company a competitive edge.
● Design and monitor a competitive activity feedback report to track frequency and types of promotions taking place in the luxury and real estate sector, documenting such activities for analysis, reporting and future referencing purposes.
● Execute as per plan by proper communication down the line to Marketing team
● Tracking and monitoring of the same through proper tracking mechanism
● Planning and execution of occasion / festival / event - based promos / programs