Job Summary

The Head of Content is a pivotal leadership role responsible for shaping the content strategy and driving the production of high-quality, engaging content across multiple platforms. This position plays a critical part in enhancing brand visibility and audience engagement through innovative storytelling and effective communication. The ideal candidate will lead a team of creatives, ensuring that all content aligns with the organization’s vision and business objectives.

Key Responsibilities

• Develop and implement a comprehensive content strategy that supports marketing goals and enhances brand awareness.
• Lead the content team in brainstorming, planning, and executing diverse content projects, including articles, videos, and social media campaigns.
• Collaborate with cross-functional teams to ensure cohesive messaging and alignment across all channels.
• Analyze content performance metrics to refine and optimize content initiatives based on audience engagement.
• Mentor and guide team members, fostering a culture of creativity and innovation within the content department.
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Required Qualifications

• Bachelor’s degree in Communications, Marketing, Journalism, or a related field.
• 4 to 8 years of experience in content development or content marketing, with a proven track record of producing high-impact content.
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Preferred Qualifications

• Experience in managing a team and leading projects from conception to execution.
• Familiarity with content management systems and SEO best practices.
• Strong understanding of audience segmentation and targeted content strategies.
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