Summary role description: 

Hiring a Head of Digital Marketing for a specialist high-end analytics service provider. 

Client description: 

Our client is a scaled up, specialist provider of high-end Data & Analytics solutions, across the globe. They have been acknowledged by global leaders as a valued partner in cloud and data systems like Tableau, Snowflake and AWS. The company has been operating for more than a decade and have won many awards in their field. They are a strong company built on entrepreneurial spirit and are highly valued by their clients.

Role details:

• Title / Role: Head of Digital Marketing (VP/AVP)
• Reporting Manager: CEO
• Location: Bangaluru/ Chennai/ Mumbai/ NCR

Role & responsibilities:

• Own and Deliver demand generation revenue targets to support CRO
• Set the budget every quarter for marketing spend with VP of Finance and COO
• Support account and partner events in US and India by organizing customer/channel field
• events and participating in partner events and conferences
• Manage individual creative content writers to produce content and distribute content via
• channels.
• Manage and hire team for managing web front end, perform SEO, and manage social media
• activities (LinkedIn)
• Manage and hire PR agency to maintain a regular PR and Media activities
• Work with CEO and GoToMarket lead to develop marketing strategy for the firm
• Support Talent Acquisition with brand awareness to assist in hiring
• Focus on community development to broaden the brand reach among technology professionals
• Gather and understand feedback from customers and channel them to product and design
• teams
• Build KPI for weekly reporting to show impacts from the marketing department
• Lead product launches with creative campaigns across channels
• Understand current SEO/PR/SEM/Affiliate channels and then improve on metrics and impacts
• Monitor market intelligence and keep track of competitor movement

Candidate requirements:

• 18+ years of relevant experience 
• Should have experience in brand marketing, PR, content management, digital marketing 
• Should Create effective marketing plans based on quantifiable results 
• Should have experience managing a team 
• Should be a reliable point of contact between various offices across the globe

Selection process

• Two interviews with CXO positions.
• One HR Round