We are seeking a strategic, data-driven, and creative Head of Marketing to lead and scale our marketing function across our consumer product and service lines. This role requires a deep understanding of FMCG dynamics, consumer behavior, brand positioning, and omni-channel marketing strategies.

As a key member of the leadership team, you will drive brand equity, customer acquisition, product visibility, and revenue growth through innovative campaigns and integrated marketing initiatives.

Key Responsibilities

???? Strategic Leadership

• Own the overall marketing strategy across brand, digital, trade, and consumer marketing.

• Align marketing plans with business objectives, sales targets, and market expansion goals.

• Lead annual planning, budget allocation, and performance forecasting.

???? Brand & Product Marketing

• Develop brand positioning strategies for multiple SKUs and service categories.

• Ensure consistency across packaging, in-store visibility, ATL/BTL promotions, and product launches.

• Lead consumer insights and market research to refine messaging and targeting.

???? Digital & Performance Marketing

• Oversee all digital channels: social media, SEO/SEM, performance ads, content, and CRM.

• Drive ROI-focused campaigns for customer acquisition, engagement, and retention.

• Manage agency partnerships, martech tools, and marketing automation platforms.

???? Trade Marketing & Sales Enablement

• Collaborate with sales to develop retailer-level strategies, POS materials, and promotions.

• Execute regionally customized BTL campaigns and activations.

• Measure and optimize channel-specific performance and market share.

???? Team Building & Leadership

• Lead and mentor a high-performing marketing team (brand, digital, research, and trade).

• Build cross-functional alignment across sales, product, operations, and customer service.

Requirements

• 10+ years of progressive marketing experience, with at least 4 years in a leadership role.

• Proven success in FMCG, consumer products, or service-based businesses.

• Deep expertise in brand strategy, digital marketing, consumer insights, and go-to-market execution.

• Strong understanding of P&L impact, pricing, and portfolio management.

• Experience working with modern trade, general trade, and e-commerce channels.

• Hands-on with marketing analytics, CRM, and performance metrics.

• Excellent communication, stakeholder management, and leadership skills.

• MBA in Marketing or related field preferred.

Preferred Traits

• Growth-oriented and commercially sharp

• Strong creative judgment and consumer empathy

• Highly collaborative with a test-learn-iterate mindset

• Ability to thrive in a fast-paced, evolving environment

Compensation & Benefits

• Competitive base salary + performance incentives

• ESOPs / Long-term incentive plans (if applicable)

• Health & wellness benefits

• Learning and development opportunities

• Flexible work environment