Key Responsibilities, Tasks and Activities:

​​Develops and executes the country’s strategic media direction by building a year-around engagement plan to deliver relevant and surprising content to the key audiences defined by the country

Identifies great story opportunities coming from the market and puts audience plans into action together with Sports, Culture and Brand Marketing of the local organization

Creates and curates engaging ’beyond the ordinary’ content that excites and inspires an evolving consumer base

Ensures that team develops and is constantly aligned with global audience- and media approach incl. events, opinion leaders and athlete & artists projects

Leads the country organization in developing innovative media network plans, utilizing strengths and differences of various partner platforms for programming and distribution as well activation of relevant media partners for communications

Tracks digital development of the industry and motivates team to stay ahead of curve by constantly evolving our story telling and digital platforms to optimize our consumers’ experience to watch our content anywhere, anytime and in any way they want

Contributes the media and content expertise of the Media Network to further develop events and athletes/artists projects to tell the stories to bigger audiences

Education and Experience:

A senior media professional with an extensive media network in the market

Minimum of 10/5-7 years’ experience in Media, Communications, or Strategy in media led companies

A proven track record in leading teams and projects in media and content business with proven ability to successfully develop audiences

A strong creative and operational background

Skills and Knowledge:

Ability to think strategically on how to build audience engagement

Is a story seeker that identifies year-around stories with a true media potential

Knows how to set an authentic and credible content strategy in the sports, culture and entertainment space while surprising with new categories to deliver beyond our traditional topic fields