Head of Sales – Egypt

Location: Cairo, Egypt
Industry: Food & Beverage (FMCG)
Company: Leading Multinational FMCG Company
Job Type: Full-Time | Executive Level

About the Role:

A leading multinational FMCG company is seeking a dynamic and results-oriented Head of Sales to lead its commercial operations across Egypt. The ideal candidate will bring strong leadership, a strategic mindset, and hands-on experience across all major sales channels within the FMCG sector.

This is a highly visible leadership position reporting directly to the CEO, with full responsibility for achieving top-line growth, building high-performance teams, and developing innovative route-to-market strategies.

Key Responsibilities:

• Drive sales growth by developing and executing robust national sales strategies.

• Lead and mentor the sales leadership team (8 direct reports).

• Oversee all sales channels: Traditional Trade, Modern Trade, Wholesale, Direct Sales, Out-of-Home, and E-Commerce.

• Forecast and manage sales distribution in alignment with business goals.

• Build strong, performance-driven teams and ensure alignment with organizational values and objectives.

• Conduct regular field visits and maintain close relationships with strategic clients.

• Monitor competitor activities and market trends to identify growth opportunities.

• Report directly to the CEO and contribute to cross-functional leadership decisions.

Job Requirements:

• Minimum of 18–22 years of experience in FMCG sales, with at least 2–4 years in a similar senior leadership role.

• Proven track record of managing multiple sales channels in a fast-paced, dynamic FMCG environment.

• Solid commercial background, MUST be in food and beverage.

• Strong leadership and people management skills with the ability to inspire and drive high performance.

• Broad business acumen and functional expertise across sales, operations, and distribution models.

• Demonstrated experience in developing and implementing Route-to-Market strategies to accelerate business growth.

• Bachelor's degree in any discipline is required; an MBA or advanced diploma is a strong advantage.

• Excellent communication and stakeholder management skills.

• Willingness to travel frequently – approximately 60% field-based with a strategic client focus.

• Fluent in English and Arabic.

Compensation & Benefits:

• Attractive executive benefits package

• Career progression opportunities within a global organization