Antal International is a network of global talent solutions experts, with a vast presence spanning over 140 offices in 35 countries. Antal International has established a strong presence in the Bulgarian market since its inception in 2005 and opened a new office in Bulgaria in 2023. This strategic move demonstrates Antal's dedication to staying at the forefront of the industry and its unwavering commitment to delivering top-notch recruitment solutions.

Our trusted partner is a reputable property investment company with a strong presence on the Bulgarian market. The company manages a diverse portfolio of hospitality, commercial, and residential high-profile properties, recognized for their excellence, innovation, and customer satisfaction.

As a Brand Manager, you will oversee the marketing strategy for our partner’s key establishments in Plovdiv, Sofia, and the seaside. Your focus will include branding, digital marketing, and event management, while also leading a small team of marketing professionals. This position is based in Plovdiv and requires occasional travel to Sofia (approximately once per week).

Main Responsibilities:

Brand Management:

• Ensure brand consistency in all communications and marketing materials
• Conduct market research to understand customer preferences and market trends
• Create and manage brand campaigns that resonate with target audiences
• Collaborate effectively with journalists and influencers

Digital Marketing:

• Develop and implement creative digital marketing strategies to enhance online visibility and engagement
• Manage and optimize social media platforms, email marketing campaigns, and online advertising
• Collaborate with the marketing agency and content creators to produce compelling and relevant content

Event Management:

• Plan, coordinate, and execute premium and luxury events that elevate the company’s brands and customer experience
• Develop promotional strategies to maximize event attendance and engagement
• Evaluate event outcomes and implement improvements for future initiatives

General Marketing:

• Build and maintain a strong corporate identity across multiple brands and communication channels
• Analyze key marketing metrics to measure effectiveness and drive continuous improvement
• Manage the dedicated marketing budget and maintain effective relationships with vendors and partners

Desired experience, skills, and qualifications:

• 4+ years of marketing experience with focus on branding, digital marketing, and event management
• Proven track record in developing and executing successful marketing strategies and campaigns
• Creative, strategic thinker with the ability to deliver innovative marketing and branding solutions
• Strong business acumen and passion for driving growth in a competitive environment
• Excellent communication, interpersonal, and leadership skills
• Proficiency in digital marketing tools such as Google Analytics, AdWords, Facebook Ads Manager, and email marketing platforms
• Fluency in English and Bulagrian (both written and spoken)

Strong advantages

• Experience in the hospitality sector
• Experience with luxury brands
• Experience in launching and positioning new brands

Our Client Offers:

• Excellent working conditions with a reputable employer
• Competitive salary package
• Professional, positive and team-oriented work environment

We appreciate all applications, however, only candidates selected for an interview will be contacted.

Note:

We are committed to creating a diverse and inclusive workplace. Qualified applicants from all backgrounds are encouraged to apply. We comply with all applicable national and local laws pertaining to non-discrimination and equal opportunity.

License No: 3529/25.5.2023.