For an international Real Estate company

we are looking for a 

Hospitality Marketing Manager

The role:

This role focuses on Italian and Spanish residential real estate projects for both student housing and build to rent, in the mid-term specifically on and bringing the brand to the Italian and Spanish market. The Marketing Manager develops and executes strategic and tactical marketing plans that drive occupancy and leads to achieve optimum leasing and financial performance in line with team’s business development plans. This is a unique opportunity to join an ambitious team within a leading international investment company and work on an increasing portfolio of large-scale residential platforms.

The successful candidate will:

• Works as part of the marketing team to set and deliver the annual marketing property strategies in Italy and Spain
• Delivers and executes marketing plans aligned to business objectives, ultimately reaching or beating revenue targets
• Delivers innovative and creative resident acquisition and retention campaigns, ensuring these have accurately recorded and reported ROI
• Selects, manages and coordinates agencies and external partners
• Develops lease-up strategies for new properties, including planning, coordination and support of execution with local onsite leasing teams
• Develops and maintains relationships and communications with relevant business partners and associations
• Oversees the country digital strategy and execution along with contributing to the broader international digital strategy
• Manages performance analytics for all marketing activities and regular reports on campaign and project performance
• Manages the in-country PR agency for all asset related PR

• Is the brand guardian and steward for all assets
• Is an integral part of the team launching the apartments and living brands to existing and potential business partners and the target market of domestic and international students
• Acts as brand ambassador
• Provides information and creates presentations for client reporting, proposals and pitches
• Sets marking budgets, undertakes reforecasts and controls expenditure
• Takes an active interest in the business continually thinking of new ways to build upon the success of campaigns
• Undertakes bi-annual assessment of suppliers and partners, covering their delivery, quality of products or services and costs

Requirements:

• A proven track record in creating successful integrated marketing plans and campaigns in the hospitality industry
• Proficient in using standard business computer programs including, outlook, excel and power point
• Proficient in using digital marketing tools including Google Analytics and website CMS
• Strong work experience in marketing & passion for online marketing
• Excellent copywriting skills and eye for design
• Expertise in performance marketing with proven track record of setting up and optimizing international marketing campaigns
• Expertise in marketing to the youth market
• Deep understanding of Social Media Marketing
• Experience working in international virtual teams
• Solution-driven (can-do-attitude), collaborative & creative approach
• Highly analytical mindset with a keen eye for details
• Very good communication and networking skills – ability to successfully build positive relationships with stakeholders at all levels
• Strong written and verbal communication skills (Italian and English); including the ability to effectively write and present reports and information to support strategic business decisions
• Strong quantitative and qualitative analytical skills
• Excellent team player, comfortable with regularly sharing knowledge and expertise
• Experience working in residential, hospitality or other customer centric organizations
• Creative writing skills
• Language skills: English, Italian mandatory, Spanish appreciated