KEY RESPONSIBILITIES:

Business Insights Leadership

• Partner with stakeholders to frame and execute impactful studies, such as:
• Promotion elasticity and analysis

Customer KPI Development

• Define the KPIs that provide visibility into customer lifecycle, behaviour patterns, and engagement drivers.

Insights Backlog Management

• Own and manage the analytics backlog: triage incoming requests, prioritize between quick wins and strategic deep dives, and communicate findings effectively across teams.

Team Leadership & Development

• Manage and mentor a two-analyst pod
• Provide guidance on prioritization, analytical methodology, and hypothesis-driven problem solving
• Drive the team's growth and operational excellence.

AI & Advanced Analytics

• Scout, evaluate, and pilot AI tools that can democratize insights and enhance decision-making across business users.

Data Strategy & Governance

• Partner with IT and data engineering teams to influence data infrastructure and quality.
• Set standards for data quality and source-of-truth metrics