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Lead – Business Development
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SalaryAs per Market StandardLocationChennai, IndiaIndustryInformation Technology and ServicesJob Description
As a Lead – Business Development you will:
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- Strategize and develop effective plans focusing on Account-Based Marketing (ABM).
- Select and profile key accounts aligned with ABM strategies.
- Provide technical support and collaborate with teams for effective implementation.
- Create engaging content and manage campaigns in line with ABM strategies.
- Analyze data to optimize strategies and enhance performance continually.
Skills Required:
- 5 to 7 years of experience with a strong focus on B2B marketing, particularly in ABM.
- Proficiency in Marketing Automation and Account-Based Marketing platforms.
- Familiarity with Lead sourcing tools and understanding of the IT landscape.
- Knowledge of Salesforce, Dynamics CRM, Power BI is advantageous.
- Leadership skills and excellent communication abilities essential for effective team management and collaboration.
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