Objective:

• Develop and implementmarketing plans and customer centric activities to promote the aqua industry in India primarily and othernew geographies.
• Define marketing communication plan and branding objectives for products and service range to ensure consistent and unifiedmessage to customers
• Perform marketing communication activities with innovative concepts or approaches
• To create brand and product awareness through events(seminars/conference)-Internal & External
• Assist in managing and growing our social media presence by scheduling posts, monitoring engagement, and contributing to content strategy.
• Working with HR for joint marketing and HR efforts

Key Responsibilities:

1. Gather marketing intelligence: Stay abreast of market situation, competitors, customer behavior shifts, etc. and share information with the relevant stakeholders.
2. Content Management: Assist in creating engaging content for various marketing channels, including social media posts, blog articles, and website updates.
3. Social Media Management: Assist in managing and growing our social media presence by scheduling posts, monitoring engagement, and contributing to content strategy.
4. Global presence: Identify and envisage marketing events, including webinars, workshops, and trade shows, both online and offline.
5. Graphic Design: Oversee the creation of visual assets such as graphics, infographics, and banners for marketing materials.
6. Collaboration: Work closely with the marketing and HR teams to brainstorm ideas, contribute to campaign strategies, and provide general support.
7. Product Marketing: Oversee new product launch marketing activities and create awareness about existing products.

Characteristics - Dimensions of the Job:

• Reporting: CEO
• Internal - Coordinate and work in parallel with sales, technical, product and customer success teams.
• External: Managing service providers or agencies of various sectors in relation to management of marketing mix.
• Working with synergy – Nutreco India and other Nutreco companies

Qualification:

• Postgraduate in Marketing/ Rural Marketing (RM)
• Competence within project management and change management an advantage • Ability to create content and has lots of creative ideas
• Hands-on, result orientated and excellent communication skills
• Innovative, capable, caring, and collaborative behaviors
• Fluentin English, preferably with additional language skills
• Multi-culturalsensitivity

Experience/Candidate Profile:

• Experience of 8-10 yearsin similar Marketing roles
• Industry preference: (Agri)Tech/FMCG/Consumer durables
• A good communicator who enjoys building relationships
• A team player who can work collaboratively across teams at all levels of the organization in a professionalmanner
• Able to take proactive initiative and work autonomously
• Flexible approach and adaptable to change
• Able to react quickly when situationsrequire a prompt response
• Highly motivated and passionate
• Open for domestic and internation travel