Data Analytics: Develop in-depth understanding of consumer and content using social listening tools, platforms, viewership & consumption data • Consumer Strategy: Work with vast quantities of unstructured data, apply analytical lens and unearth relevant insights and recommendations to solve business problems for India • Content Curation: Analyze, identify, and apply evolving trends across categories, competition, and consumers to shape content for Star Sports and D+HS Sports • Brand Protection: Identification and analysis of threat to business, leadership, and network channels to ensure timely escalation and intervention • Develop capability and projects that allow for the practice to remain future ready • Develop queries and dashboards across tools to collate and distill insights, monitor crisis, and stay connected with the consumers • Collaborate with senior stakeholders and service BUs with high integrity and discipline • People Management: Lead a high performing team with demonstration of empathy, efficiency, and excellence