Marketing Automation Manager

Location: Malomö, Sweden / Hybrid

The company

Our client is a leading online solutions provider in Northern Europe and beyond. Digital innovation is at the core of their business. They trust data-driven decision making, work with big scale systems, use open-source software, and create productivity through automation. Artificial intelligence and machine-learning technologies are integrated across their business. Their collective focus lies on customer-centricity by striving to create the best online presence solutions for their customers.

Help shape customer communication that truly connects

Are you passionate about marketing automation and ready to take ownership of campaigns that reach thousands of customers across multiple markets? Our client is looking for a Marketing Automation Manager to join their international commercial team and help grow their global brand.

In this role, you’ll be at the heart of their customer communications, driving initiatives from concept to launch. You’ll design automated onboarding journeys in HubSpot, refine retention and reactivation campaigns, and use data insights to unlock new opportunities. You will work closely with internal teams to ensure every message is engaging, on-brand, and delivered at just the right moment.

What you’ll do

• Build and optimise data-driven campaigns in HubSpot Marketing Hub, covering the full lifecycle: onboarding, retention, reactivation, and win-back.
• Own the campaigns end-to-end, from ideation and targeting to writing clear and engaging copy, to execution and impact analysis.
• Continuously improve customer journeys that drive engagement and loyalty across multiple markets.
• Experiment with workflows, templates, and messaging to maximise customer impact.
• Develop and refine segmentation, triggers, and targeting logic to deliver timely, relevant communications.
• Analyse campaign performance and revenue impact to refine strategy and uncover cross-sell/upsell opportunities.
• Partner with internal teams (Product, Content, Design, Translations, Data, Legal, etc.) to ensure campaigns are accurate, consistent, and on-brand.
• Share best practices with peers across the group and contribute to multi-channel automation strategy, tool development, and process improvement.
• Represent Marketing Automation in cross-functional forums, surfacing risks and opportunities and aligning decisions independently.

What is expected of you

Your success will be defined by both campaign execution and business results.

Tactical performance: deliverability and bounce rates, open and click-to-open rates, conversion rates, revenue per email, and the effectiveness of automated flows.

Business impact: customer activation and conversion (free-to-paid), cross-sell and upsell growth, retention and reactivation rates, and lifecycle contribution to overall revenue, customer loyalty, and lifetime value.

Who you are

We are looking for someone who thrives in a fast-paced, international environment and can operate with high autonomy, while also coaching junior colleagues. You have a strategic mindset combined with a hands-on approach, enjoying building, testing, and optimising campaigns. You work in a data-driven way, translating insights into actionable improvements, and excel at prioritising and orchestrating multiple campaigns and deadlines. Strong written communication and a proactive, collaborative attitude are key to your success in this role.

• 5+ years of hands-on experience in marketing automation or email marketing, ideally in a subscription-based or hosting/tech business
• Strong proficiency with HubSpot Marketing Hub, including campaigns, workflows, nurturing streams, and reporting
• Professional proficiency in English, both written and spoken
• Nice-to-have: experience with HubSpot Sales Hub or HTML/CSS for email template customisation

If you’re ready to take ownership, experiment, and help their customers succeed online, we’d love to hear from you.

Contact
Peter Wharton
[email protected]