A marketing consultant is required to launch a new fashion brand in the UK, previous fashion experience is required. This role will be initially home based with offices opening in London. Excellent opportunity £50-80Kpa, this could be flexible.

Consumer Research and Insighting:

• Conduct comprehensive market research to understand consumer preferences, trends, and behaviour in the premium sneakers segment.
• Gather insights into target audience demographics, psychographics, and purchasing behaviours.
• Identify gaps in the market and potential opportunities to differentiate the brand.

Positioning Strategy:

• Develop a clear and compelling brand positioning strategy that resonates with the target audience.
• Define the brand's unique value proposition and core messaging.
• Craft a brand narrative that communicates the brand's story, ethos, and values.

Launch Planning:

• Ideate and strategize the launch plan, including pre-launch, launch, and post-launch activities.
• Oversee planning efforts by collaborating with agencies and internal teams.
• Develop a metrics framework to track and measure the success of the launch campaign.

Supervise Creative Development:

• Develop creative briefs that encapsulate the brand essence and objectives.
• Identify and collaborate with creative agencies to ensure alignment with the brand vision.
• Oversee creative iterations, providing guidance and feedback to ensure consistency and effectiveness.

Guide Execution Team During Launch 6 Months:

• Provide guidance and direction to the execution team during the critical launch phase and the subsequent six months.
• Ensure that the marketing initiatives align with the brand's positioning and strategic goals.
• Monitor performance and provide recommendations for adjustments based on real-time data.

Develop Tactical Ideas/Marketing Tech Interventions:

• Identify opportunities for innovative marketing tactics or technology interventions to enhance brand visibility and engagement.
• Propose and develop tactical campaigns that complement the overarching marketing strategy.
• Leverage marketing technology to optimise campaigns and maximise reach.

Deliverables:

• Consumer insights and analysis report.
• Brand positioning strategy document.
• Comprehensive launch plan with timelines and key milestones.
• Metrics framework for monitoring campaign performance.
• Creative briefs and agency collaboration documentation.
• Launch execution guidance and recommendations.
• Tactical campaign ideas and marketing tech interventions

Parkside Recruitment Ltd is acting as an Employment Business in relation to this vacancy. Parkside Recruitment is an Equal Opportunities Employer.