Key Responsibilities:

1. Data Analysis:

• Analyze marketing data, including customer behaviour, campaign performance, and market trends.
• Utilize statistical techniques to interpret data and generate insights.

2. Reporting and Dashboards:

• Develop and maintain marketing dashboards and reports to track key performance indicators (KPIs).
• Provide regular updates to stakeholders on marketing campaign effectiveness.

3. Market Research:

• Conduct market research to identify opportunities, customer preferences, and competitive landscape.
• Stay updated on industry trends and automotive market developments.

4. Campaign Optimization:

• Collaborate with the marketing team to optimize campaigns based on data-driven insights.
• A/B testing and performance analysis to improve marketing strategies.

5. Data Visualization:

• Create visually appealing and informative data visualizations to communicate findings effectively.

6. Data Integrity:

• Ensure data accuracy, consistency, and integrity in all analyses and reporting.

7. Recommendations:

• Provide actionable recommendations to improve marketing strategies and ROI.
• Assist in decision-making processes related to marketing budget allocation.

Qualifications:

• Bachelor's degree in Marketing, Business, Statistics, or a related field.
• Proven experience as a data analyst in an automotive context is a must.
• Proficiency in data analysis tools such as Excel, Google Analytics, and data visualization tools (e.g., Tableau, Power BI).
• Strong analytical skills with the ability to interpret complex data sets.
• Familiarity with marketing concepts and KPIs.
• Excellent communication skills to convey data insights effectively.
• Detail-oriented and highly organized.
• Ability to work collaboratively in a cross-functional team environment.
• Problem-solving mindset and a proactive approach to challenges.
  
  
  Note: Please note that this Job Description (JD) is subject to potential revisions and changes.