What you’ll be doing
 

• Experience profile
• Emerge Brand strategic plans and budget requirements in alignment with PMF strategic imperatives of Nuts & Seeds segmentation and guidelines to be integrated in the ACP
• Lead brand P&L (NOPBT) co-define profitability management strategy and improvement plan
• Copy, media and brand specific consumer promotions strategy and priorities
• Promote Brand development, Advertising Awareness, Brand Adoption.
• Local execution of global brand positioning for global brands and definition of brand positioning for local brands aligned with PMF's brand segment and guidelines defined by G's.
• Allocate revised A&M budgets across brands in alignment with brand segmentation guidelines
• Refresh & Reframe innovation plan and budget
• Innovation strategy aligned to Strategic Priorities and Brand Segmentation
• Generate new product ideas/initiatives jointly with Brand Managers
• Support long term portfolio strategy definition in alignment with company-wide strategy
• Settle breakthrough innovation plan and budget
• Settle brand and product portfolio in alignment with brand segmentation and corporate guidelines

We’re Looking For
 

• Seasoned executive with more than 10 years of experience in Marketing and Commercial roles
• MBA required (MBA strongly preferred)
• Proven record in delivering strategic change, results and customer expectations
• Proven negotiation skills
• Ability to interact and persuade a diverse group of Executive Leaders (Corporate and PMF)
• Strategic mind with an ability to think broadly, refine question, and influence multiple decision makers
• Thought leadership and commercial implementation with a track record of developing and delivering high impact and successful consumer products strategies
• Communication skills that are able to educate and influence management and senior leaders to act in a desired manner through written and verbal communication
• Market driven/oriented
• Proven record of manager quality