• Our Client 

Our Client is one of the largest and most dynamic FMCG groups in Central and Eastern Europe, with a strong presence across food, beverages, and water categories. The group manages a diversified portfolio of high-recognition consumer brands, operating at scale and with significant market share in several segments.

The company combines strong local execution with group-level standards, data-driven decision-making, and disciplined financial control. In Romania, our Client operates as a strategic growth market, with ongoing portfolio development, brand investments, and acquisitions.

The organization is characterized by operational stability, long-term employees, and a balanced approach to performance and work-life integration.

Location of the role: Pipera, Bucharest

Work style: office based

• Structure of the department:

The Marketing Director will coordinate the entire marketing organization in Romania, covering all core marketing functions: '

•  Brand management
•  Digital and Media
• Graphic and Creative Execution etc 

• Bio on DM (operational manager):

• The role reports directly to the CEO of Romania.
• The relationship is hands-on, business-oriented, and expects autonomy, structured thinking, and clear accountability from the Marketing Director.

• Scope of the role:

• This is a country-level Marketing Director role with full ownership of marketing strategy, execution governance, and commercial impact across the Romanian portfolio.
• The Marketing Director will:

• Define and own the brand and portfolio strategy across water, beverages, and food categories
• Lead annual marketing and commercial growth planning
• Translate strategy into clear KPIs, budgets, and execution plans
• Manage marketing budgets with full ROI accountability
• Lead and develop multi-layered teams with mixed seniority levels
• Act as the senior marketing interface towards group stakeholders

This is a strategic and managerial role with strong financial and analytical expectations. Creative execution is delegated and supervised, not owned hands-on; but you display high creativity and the ability to generate innovative, out-of-the-box ideas

• The few most important must haves of the best matching Candidate in this role are:

• Solid FMCG background in food and or beverages is mandatory
• Minimum 10 years of marketing experience with brand and portfolio responsibility
• Proven leadership of teams of at least 5 people, including senior profiles
• Demonstrated experience in managing marketing budgets, KPIs, and ROI
• Hands-on exposure to market research tools and data
• Experience leading New Product Development initiatives end-to-end
• Strategic mindset combined with operational discipline
• Ability to work cross-functionally and influence senior stakeholders

What you will do

• Define and implement brand strategies and product portfolio development plans, focused on dynamic market share growth and sales effectiveness
• Build coherent brand communication and develop brand image in line with strategic objectives and market trends
• Lead the annual marketing and commercial growth plan across brands and channels
• Drive campaigns and initiatives that increase sales, conversion, and customer retention
• Develop and oversee CRM and loyalty programs with clear segmentation and measurable outcomes
• Optimize digital channels (website, apps, e-commerce, digital campaigns) to improve performance and conversion
• Define and monitor consumer experience strategy (NPS, CSAT, feedback, insights)
• Work closely with Sales and Trade Marketing teams, with a strong focus on customer marketing
• Collaborate cross-functionally with R&D, Production & Logistics, Controlling, Legal, Finance, and other support teams
• Manage the marketing budget and ensure full accountability for ROI
• Lead internal marketing teams and external agencies, setting clear goals and performance standards
• Drive New Product Development (NPD) projects from concept to launch, end-to-end

What we are looking for

• Minimum 10 years of experience in marketing in managing brands or product categories in FMCG.
• At least 3 years of experience leading teams of 5+ people
• Proven track record of growing revenue while protecting margins
• Strong hands-on experience in brand management, CRM, loyalty, performance marketing, and digital
• Solid understanding of media planning, cooperation with media agencies, channel optimization, and cost efficiency analysis
• Experience in initiating and leading market research: hypothesis building, methodology selection, insight interpretation, and recommendations
• Demonstrated expertise in brand positioning and product strategy: brand architecture, value proposition development, audience segmentation
• Proven experience in New Product Development (NPD) from concept through full market launch
• Strong financial acumen, including fluency in P&L management, margin analysis, and profitability modeling
• Analytical mindset with a data-driven approach to decision-making

Profile:

• University degree in Marketing
• Strong internal drive and self-motivation, with a results-oriented mindset
• A “mini-entrepreneur” mentality: proactive, business-oriented, and accountable for end-to-end outcomes
• Courage to challenge the status quo and take calculated intellectual risks
• High level of autonomy and strong time and priority management skills
• Initiative and ownership: identifying problems and opportunities without waiting for direction

• C&B draft package

• Net salary: ~ 20,000 RON net per month
• Company car provided and other benefits to be discussed
• Stable workload with balanced work-life environment, with peak periods around launches/acquisitions

Please do not apply if you do not have marketing work experience in FMCG, F&B

Thank you!