Summary role description:

Hiring for a Marketing Director for a niche scale-up IT Services and Digital solutions provider.

Company description:

Our client is a New Jersey (United States) - headquartered IP-driven IT Services, Digital Transformation, and Consulting company, that serves a global clientele. While they itself is a young, agile, and flexible company, it is also a part of a multibillion-dollar global conglomerate that operates in diverse industry sectors.  

They are the India’s leading & diversified multinational conglomerate. While they delivered enterprise services for global businesses and helped them achieve incremental value, they started noticing something curious - our customers pondered upon ideas that can help them disrupt. Whether modernizing legacy applications or building entirely new digital capabilities, they partner with high-growth organizations and digital natives alike to create a competitive advantage through technology. Their integrated teams work seamlessly together to deliver end-to-end digital transformation across engineering, intelligence, and experiences. Their process-driven approach ensures high-quality software, actively minimizing risks.

Role details:

• Title / Designation: Marketing Director
• Location: Chennai

Role & responsibilities:

• Identifying opportunities to reach new market segments and expand market share – digital messaging, positioning, and campaign strategies.
• Creating, managing, and optimizing multi-channel acquisition campaigns that raise awareness of the company.
• Identify marketing strategies and compelling campaigns and partnerships to accelerate revenue growth, drive traffic to our website, and increase sales pipeline, customer acquisition, and retention rates.
• Improve existing, and identify new channels, including paid search engine optimization (SEO), account-based marketing (ABM), and affiliate marketing.
• Drive traffic, demonstrate their product's leadership in the market, and optimize sales conversion.
• Setting, analysing, and monitoring channel goals and adjusting strategy accordingly
• Developing and managing agency relationships (media, PR, design)
• Collaborating with other company functions to strengthen company reputation, coordinate promotions, and increase reach.
• Ensuring brand message is solid and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material)

Candidate requirements:

• A minimum of 10 plus years’ experience in marketing, preferably with some of that time spent in the IT industry and organizations, with a track record of solid career progression and expansion in management responsibilities.
• Content marketing experience is very critical for success.
•  Driving Marketing projects for USA or Canada region preferred
• Highly quantitative and adept at digital marketing and performance marketing
• Previous relevant managerial and leadership experience as a senior manager who can influence and motivate others and guide successful marketing teams.
• Proven experience working cross-functionally with numerous business functions, including Sales, Product, Engineering, HR, Operations, Sales, etc.
• Possess experience in organizing very select and niche business events.
• Must have experience managing messaging and digital company strategy, including content syndication, online advertising, traffic generation, blogger relations, social media, and web analytics.

Selection process:

• One round with CEO
• Board members
• HR discussion