Position Title: Head (Digital Marketing)

Designation: Head (Digital Marketing)

Functional Area: Marketing

Location: Bangalore (Jigani)

Responsibility and Skills

Strategic Leadership:

-Develop and execute a comprehensive marketing strategy aligned with the company's goals and objectives.

-Provide strategic direction to the marketing team, emphasizing creativity, innovation, and client satisfaction.

-Analyze market trends, competitor activities, and customer behavior to identify opportunities and threats.

Brand Building:

-Develop and strengthen the company's brand identity, ensuring consistency across all marketing channels.

-Craft compelling brand narratives and messaging strategies that resonate with the target audience.

-Implement creative and impactful branding initiatives to enhance brand awareness and loyalty.

Client Management:

-Manage a portfolio of diverse clients, ensuring their marketing needs are met with excellence.

-Foster strong client relationships by understanding their objectives, providing strategic guidance, and delivering exceptional results.

-Act as the main point of contact for clients, addressing concerns, providing updates, and ensuring client satisfaction.

Team Leadership:

-Lead, mentor, and inspire a team of marketing professionals, fostering a collaborative and innovative work environment.

-Provide guidance and support to team members, enabling them to achieve their goals and maximize their potential.

-Foster a culture of continuous learning and professional development within the marketing team.

Campaign Development and Execution:

-Conceptualize and develop integrated marketing campaigns across various channels, ensuring a cohesive and impactful message delivery.

-Oversee the implementation of marketing campaigns, monitoring their performance and making data-driven adjustments as necessary.

-Utilize analytics and insights to evaluate campaign effectiveness, ROI, and overall impact on brand growth.

Budget Management:

-Develop and manage the marketing budget, allocating resources effectively to achieve the desired outcomes.

-Monitor expenses, optimize spending, and demonstrate fiscal responsibility while maximizing the impact of marketing initiatives.

Essential Skill Set

-Proven track record of successfully managing diverse clients and driving results-oriented marketing campaigns.

-Exceptional leadership and team management skills, with the ability to inspire and motivate a high-performing team.

-Strong strategic thinking, analytical, and problem-solving abilities.

Excellent communication, negotiation, and interpersonal skills.

-Deep understanding of digital marketing, traditional marketing, and emerging trends in the industry.

-Proficiency in using marketing tools, analytics platforms, and project management software.

Reporting to: CEO

Educational Qualification: MBA/PGDM in Marketing

Work Experience: 8+ Years

Industry Type: Marketing Agencies (Consumer Electronics)