MARKETING LEAD B2C

Your Role: We are looking for an enthusiastic and results-driven Marketing Leader who will oversee contributing to the building, planning and executing Home Consumer (B2C) Marketing strategies for the UAE market.

Note: This role is mainly focused on event handling and activation. It does not involve deep social media or digital marketing responsibilities, so experience in those areas will not be considered for this position. We are looking solely for events and operational skills.

Your Impact

STRATEGIC PLANNING & MARKET ANALYSIS

• Develop and locally execute the global brand strategy for the Home Consumer marketing segment, aligned with business objectives.
• Define the customer segmentation and positioning strategy.

DIGITAL MARKETING & E-COMMERCE GROWTH

• Manage performance marketing campaigns
• Oversee SEO/SEM, paid media, and content marketing to drive traffic and conversion
• Optimize e-commerce sales funnel, customer journey, and UI/UX experience
• Leverage email marketing & CRM automation for customer retention. 

ASPIRATIONAL BRAND & CONTENT STRATEGY

• Develop compelling brand messaging and storytelling across all touchpoints.
• Oversee the creation of content marketing (blogs, videos, influencer partnerships).
• Align campaigns with the brand’s tone of voice and visual identity.

OMNICHANNEL MARKETING & RETAIL SUPPORT

• Ensure consistent brand experience across online and offline channels.
• Support retail marketing through boutiques activations, promotions, and POS materials.
• Develop local marketing initiatives for boutiques and pop-ups.

CUSTOMER ENGAGEMENT & RETENTION

• Implement loyalty programs and referral strategies.
• Leverage CRM data for personalized campaigns and lifecycle marketing.
• Monitor and improve customer satisfaction & brand advocacy.

PARTNERSHIPS & INFLUENCERS MARKETING

• Collaborate with ambassadors, influencers, and brand partners.
• Develop co-marketing partnerships with relevant brands and communities.

BUDGET & ANALYTIC PERFORMANCE TRACKING

• Manage the marketing budget efficiently to maximize ROI.
• Monitoring campaign performance and making data-driven decisions.
• Track KPIs and metrics (CAC, CLV, ROAS, conversion rates).
• Use data analytics tools (Google Analytics, Power BI, CRM dashboards) for insights.

About You

You Ideally, you are passionate about working out, enthusiastic and proactive, while also down-to-earth and ethical, curious about market trends and interested in design, luxury and fashion.

What you should bring:

• 3-5 years’ experience in the field of luxury industries, dealing with HNWI and/or B2C Marketing
• Bachelor’s or master’s Degree, preferably in Marketing or Event Management
• Marketing and market analysis skills
• Strong Knowledge of CRM (preferably Salesforce)
• Project Management and problem-solving skills
• Knowledge of sell out tools & merchandising
• Ability to create and cultivate a network
• Presentation & Communications Skills