Marketing Manager B2B SaaS

Location: London, UK

The company

Do you want to work for a fast growing entrepreneurial, international company with a strong presence in the USA and UK? Have you lead marketing teams to increase SaaS market share to large, global organisations? Are you looking for a company that can match your passion for technology and drive the marketing for the company globally to achieve explosive growth.

Our client is an Enterprise SaaS company providing visual business collaboration software for Risk Management, Major Projects, IT & Business Roadmapping and Innovation. As an interactive data visualisation platform, our client can help improve strategic portfolio management across the business and communication to leadership teams.

What you will do

Develop a data-driven PLG marketing strategy and performance-based demand generation campaigns to drive new business and expand the existing install base to generate the opportunities and pipeline needed to achieve the conmpany's annual revenue target.

Own execution of the associated plan, including scope, target outcomes, key metrics and measures, and required inputs and resources to deliver. Define key demand metrics that directly relate to revenue objectives.

Build initiatives to leverage multiple channels and tactics, such as webinars, events, email, social, SEM, display advertising, retargeting, and content syndication that generates a consistent flow of qualified leads.

Leverage account-based marketing and selling tactics as an efficient way to drive demand.

Own programs and processes to nurture leads and deliver them to lead the marketing team.

Create and maintain funnel model. Produce regular reports on performance against targets.

Your background

You've got at least 8 years of experience in SaaS marketing management with a demonstrated career progression in pipeline generation.

You have an expert understanding of PLG demand generation funnels and metrics. 

Your innovative demand generation campaigns and programs have successfully developed and grown pipelines to scale company growth. 

You’ve got a strong skill set in account-based marketing, lead generation, SEM, SEO, and in email, social, digital, and content marketing, and sales automation systems. 

You’re comfortable partnering with Sales to help drive the pipeline. 

You like to make data-driven decisions to optimize performance and determine future investments. 

For this role you also need

Ability in thriving in ambiguity, with an entrepreneurial mind-set with a track record of exploring new ways of working

Culture of questioning and constructive challenge to foster openness and candid dialogue

Listening skills, carefully considering others' perspectives, especially to manage and resolve conflict

Significant level of ambition and motivation

Resourceful, decisive and proactive; must be able to manage multiple priorities

Sound judgment, high integrity and ability to maintain strict confidentiality

Why work for our client?

Our client is a company with a dynamic and exciting work environment that has been experiencing tremendous growth for the last few years.

Competitive salary.

Our business is global, with international customers and partners, with teams in London and the US.

Flexible working policy.

Great agile culture and atmosphere

Contact
Peter Wharton
Antal International
[email protected]