Our client, a leading holding group into IT, Technology & Printing Products is looking for a Marketing Manager based in Dubai. Budget AED 15K -18K. (Arabic & French Speaker only).To expedite, please share CV to [email protected]

1. Responsible to identify customers wants and needs for the products and services in the target sectors and write Market Requirements Document (MRD) against those needs.
2. Perform market research and intelligence, and Develop comprehensive SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis for each Product to identify necessary improvements, potential opportunities and critical success factors.
3. Develop Product Messaging, including Positioning, Features & Benefits and Unique Selling Proposition (USP) to support and enhance sales pitches.
4. Support Product Managers and R&D by performing business and market feasibility studies for the development of new products and/or new product features.
5. Support product managers in defining product pricing.
6. Guide and coordinate product launch plans with the corporate branding.
7. Guide, support, and assist corporate branding in developing content for marketing collateral and sales tools for all products, including white papers, case studies, presentations, brochures, etc.
8. Act as the main contact in the business unit for requirements related to marketing and BU events. Coordinate relevant activities with different BU teams.
9. Monitor worldwide fairs and tradeshows that are pertinent to the product offerings and coordinate with Events Manager to secure the company presence.
10. Represent the business unit in tradeshows and engage in networking and information gathering.
11. Work with the sales team to gather and analyse market feedback, and to communicate products value proposition and sales pitch.

Requirements:

• Should be fluent in spoken and written English and Arabic
• Strategic marketing
• Marketing communication including content creation and digital marketing
• Market research
• Marketing management
• People management
• Lead generation
• Effectively balance between high-level management and hands-on activities
• Excellent time management skills
• Thrive under stress and tight deadlines
• Fast learner that can quickly and efficiently adjust to new business and technical areas
• Exceptional multi-tasker
• Customer focused, well balancing between best fit and best practice
• Highly analytical with great attention to details, yet without losing focus on the big picture
• Willingness and ability to travel occasionally (10%-25%)