Key responsibilities:-

Core

• Driving penetration on online aggregator platforms

• Driving efforts across customer funnels in enhancing visibility, engagement, and conversions on online aggregator platforms

• Designing monthly action plans & executions to achieve set objectives

• Content and aesthetic management to drive brand perception and performance on aggregator platforms

• Planning of spends & tracking output measures as an iterative process

• Analysis of campaigns and aiding data driven decision making

• Lead menu/service offering changes for the company

• Regional initiatives to increase market share within dessert category

• Agency/vendor management for relevant marketing projects

• Ensuring hygiene in linking/listing across platforms such as GMB, etc.

• ORM/R&R management for online listings across platforms

• Marketing activities to generate awareness of new store openings

Additional responsibilities

• Be a core team member is devising brand strategies and be a part of GTMs

• Identification of consumer insights leading to new products/service packs being designed in conjunction with cross-team stakeholders

• End-to-end marketing campaign management for select campaigns

You are expected to have:

• Qualification: PGDM (or MBA equivalent) with a strong academic background

• 4+ years’ experience, with at least 1 year of experience handling a brand performance on online platforms like E-com, Q-com, food aggregators etc.

• Strong strategic thinking and analytical skills, with the ability to mine and analyse data, translate insights into actionable plans

• Have an ability to think forward and plan backwards

• Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders

• Demonstrated leadership capabilities, with the ability to inspire and motivate cross functional teams to achieve common goals.

• Proficiency in marketing analytics tools, Mar-tech initiatives, Microsoft Office Suite, and other relevant software applications.

• Flexibility to adapt to a fast-paced and dynamic work environment, with a strong drive for results and continuous improvement.