Role- Marketing Manager

Location- Dubai

Salary- 25000 AED-30000 AED

Nationality-arab or european nationals

Experience-5-10 years

Roles & Responsibilities:

• To manage the Marketing team of the company with emphasis on Brand and Product management
• Prepare marketing strategy and deliver marketing plan within approved budget and in alignment with company P and L
• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Present ideas and final deliverables to internal and external teams, and communicate with senior management about marketing programs, strategies, and budgets
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Digital marketing and Social media marketing activities with monitoring
• Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
• To drive the team to achieve and support overall marketing functions such as advertisement, market research, product launches, promotion and providing support to sales teams while driving strategic objectives.
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• Strategy development and planning of campaigns that can promote the business and generate genuine traffic (both offline and online)
• Implementation of the marketing campaigns right from ideation to final analysis and refinement
• Creating engaging and informative content for the website, blog, social media, and any other content marketing channels that the business might leverage
• Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan
• Market through various channels and segment databases working with customer database
• Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
• Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics
• Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications

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  Skills required:

   

• Marketing KPI management (Online Marketing and SEO)
• Exposure to digital and social media marketing
• Proven success in developing marketing plans and campaigns
• Excellent written and verbal communication skills
• Experience building marketing programs and reporting on the results
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with eye for creativity
• Strong problem-solving ability, including metrics-driven thinking