ABOUT THE COMPANY 

• They are a CleanTech/FinTech platform  focused on commercial and industrial rooftop solar for MSMEs (eventually for retail and other commercial enterprises) solving every pain point from finance to quality management.They have built India's first asset finance and solar tech platform offering end-to-end solutions including financing, installation, and monitoring of solar projects, and are leaders in the space with a momentous first mover advantage.
• In a short span of a year, they have built a lean, peak talent-density team of 20+ people with a substantial track record.They have a right to win in this market and the leadership team brings in a combined experience of 60+ years at the intersection of the cleantech + fintech markets.
• They are a mission-driven team with lofty ambitions of empowering MSMEs to make a shift to clean energy by democratizing the adoption of rooftop solar, thereby accelerating India’s transformation to reach net-zero emissions.

WHAT YOU'LL BE DOING

• You will closely work with the CEO and help plan the marketing strategies while also executing them which will help us build our brand and raise brand awareness.
• You’ll work across all levels and departments of our organization to find what makes us unique and communicate it to the world.
• You will be expected to work on multiple projects simultaneously and be an individual contributor.
• Ultimately, you’ll help us improve our company’s reputation and drive growth.

A brief list of your key contributions includes:

•  Build Aerem’s brand – Analysing our brand positioning, raising brand awareness, and translating brand elements into plans and go-to-market strategies.
•  Lead the creative development to motivate the target audience to “take action”.
•  Plan and execute all digital marketing, including SEO/SEM, email marketing, social media and display advertising campaigns.
•  Design, build, and maintain our social media presence.
•  Responsible for offline and online marketing campaigns marketing and hitting ROI goals.
• Build strategic relationships and partner with key industry players, agencies, and vendors.
•  Collaborate with agencies and other vendor partners.

WHAT YOU'LL BRING TO US 

•  An MBA degree from a reputed institution.
•  Proven work record of 4 to 8 years in B2B marking. Having worked in the Sustainability/FinTech/NBFC/MSME industry would be an added advantage.
•  Up-to-date with the latest trends and best practices in online and offline marketing.
•  Experienced in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
•  A highly creative mind and excellent communication skills with the ability to write and review content related to marketing.

WHAT MAKES THEM SPECIAL? / WHY CHOOSE THEM?

•  We are an early-stage start-up – we are a bold, passionate, and highly ambitious team.
•  You’ll get to make an impact like never before by contributing towards building sustainability and solutions for future generations.  
• You’ll be responsible for your own projects – we can’t wait to hear your ideas.
•  Our dynamic, ownership-driven culture will help bring the very best out of you, every day.