A graduate with 5+ years of polished marketing experience in retail, FMCG, travel retail, or social enterprises. A stylish brand custodian and digital strategist with a flair for impactful campaigns and activations, deep UAE/GCC market insight, and the agility to thrive in Dubai’s fast-paced, growth-led ecosystem.

Key Responsibilities

Marketing Strategy & Execution

• Develop and implement integrated marketing strategies across retail and travel retail channels.

• Plan and execute 360° campaigns, including in-store activations, digital initiatives, seasonal promotions, and product launches.

• Drive brand awareness and market expansion initiatives.

• Ensure brand consistency and strong positioning across all touchpoints.

Digital & Social Media Marketing

• Lead social media strategy across multiple platforms (Instagram, Facebook, TikTok, LinkedIn, etc.).

• Oversee content planning, creation, posting schedules, and community engagement.

• Track performance using analytics and digital measurement tools.

• Optimize campaigns with SEO/SEM, paid social, and performance marketing strategies.

Retail & Travel Retail Marketing

• Design and execute marketing initiatives tailored for retail stores and travel retail environments.

• Collaborate with sales and operations to drive footfall, conversions, and customer loyalty.

• Manage in-store branding, POS materials, and retail promotions.

Brand Partnerships & Activations

• Lead collaborations, influencer tie-ups, co-marketing initiatives, and brand partnerships.

• Plan and execute events, pop-ups, exhibitions, and activations to boost visibility.

• Work with PR and media partners to amplify brand presence.

Content & Storytelling

• Lead brand storytelling aligned with organizational vision and values.

• Craft and review marketing copy for campaigns, digital platforms, and promotional materials.

• Ensure messaging resonates with diverse target audiences across verticals.

Agency & Stakeholder Management

• Coordinate with agencies, freelancers, and internal creative teams.

• Manage budgets, timelines, and deliverables.

• Collaborate with senior management on marketing planning and reporting.

Reporting & Performance Measurement

• Monitor campaign performance through analytics and reporting tools.

• Prepare regular insights and performance reports.

• Continuously optimize strategies based on data, trends, and market feedback.

Key Requirements

Experience & Background

• 5+ years of marketing experience, ideally in retail, FMCG, travel retail, or consumer-focused sectors.

• Proven track record in planning and executing impactful campaigns, activations, and digital strategies.

• Experience in UAE or GCC markets preferred.

• Dubai-based.

Skills & Expertise

• Expertise in social media marketing and analytics.

• Knowledge of SEO/SEM, performance marketing, and digital measurement tools.

• Strong copywriting, storytelling, and content creation skills.

• Experience managing brand partnerships, collaborations, and events.

• Proficiency with tools such as HubSpot, Canva, Meta Business Suite, and similar platforms.

• Excellent project management, attention to detail, and stakeholder management skills.